Halfway to the Wall

Last week I gave my middle-school-aged son my old iPhone 5s (his first cell phone) and got a new iPhone 6s. The new phone is sleeker, sexier, more fun to hold and interact with, and the battery lasts all day long.

Fundamentally, though, it’s no better than my iPhone 5s.  There’s nothing important that I can do now that I couldn’t do before, and all of the improvements are at best pleasing refinements on something that already worked really well.

Reflecting on that, I can’t help but wonder whether I’ve ever made a $750 purchase so blithely (paying $34/month takes the sting out), nor can I think of a time that I’ve spent this much on a product that I enjoyed so much and that delivers so little additional value.

Thinking about this, I began to reflect on how quickly the iPhone has run out of runway. Steve Jobs introduced the original iPhone in 2007. This means that it’s taken eight years to go from revolution to marginal improvement in the most revolutionary product to hit the world since the TV. Eight years.

The iPhone is one of a zillion products that’s running out of space to get any better. Our razor blades can have only so many blades, our TVs only so many pixels, our knives can’t get any sharper, and we can’t execute stock trades any faster.

It’s true that there are some places where we are leveraging the power of global capitalism in ways that will drive global change for everyone – and not just for the richest billion or two. The iPhone revolution will reach the poorer parts of the developing world in the next five year – another 2.5 billion will have smartphones by 2020 – and that could be transformative. Tesla’s investment in batteries has the potential to transform how power is being delivered to the three billion people who don’t have access to reliable electricity.

But we’re not eight years away from solving the vaccine cold chain problem. Or from figuring out how to educate the next billion kids who live nowhere near a qualified teacher. Or from reversing global warming. By 2023, the new Global Goals notwithstanding, we won’t feel ho-hum about yet another primary care hospital chain that can deliver quality care at 1/100th of what it costs today; we won’t feel that the market is saturated with drought-resistant seeds that ensure that a billion smallholder farming families don’t go hungry; and we won’t be saying that we don’t need new ideas for making slums into dignified, safe place to live, because they’ve become so dignified and safe.

Part of the reason this won’t happen is because some of these problems are fundamentally more complex than the purely technical challenge of building a better battery or, even, revolutionizing mobile computing. But it increasingly feels to me that our real limitation comes from funneling the vast majority of the world’s time, talent and resources into solving problems that, increasingly, don’t matter all that much for improving human well-being.

What I wonder most of all is whether there is a shift coming – and, if so, when.

By 2030 will we have a collective awakening that causes us to say “wow, we really can’t create more value with the next best app, but getting another billion people safe, clean, affordable power [or whatever else is truly needed] is an opportunity worth a trillion dollars of investment?”

If not by 2030, what about 2050? 2070 anyone?

At some point, do we hit an inflection point where we say, “all of these toys are great, but we’re through putting all of our energy into getting halfway to the wall?”

And, if we’ll arrive at that inflection point someday, the next question to ask is: what will it take to make that day come sooner?

The show

Every talk, every event, every time you bring people together, you are really speaking to just a handful of people. This is your real audience, the people you are addressing, the ones you hope will be changed by that experience.

I think of it visually, imagining a camera looking down at the group – a crowd of people at an event, at a talk, a meeting of a Board of Directors. As the camera pulls up, the entire audience is in black-and-white, except for the few people that matter the most, the people the event is really for – I see them in 1080p HD Technicolor.

The show, ultimately, is for them.

With this kind of clarity, you can organize your narrative, the examples you use, the language you choose, the entire experience (including who they interact with) just for them.

You truth must still come out, your story must still resonate broadly, but if this show doesn’t have a clear purpose of “who will do what differently if we hit our mark” then it’s just entertainment.

The problem with big numbers

The problem is that they’re big, and that they’re numbers.

Our brains are not capable of thinking about “1,000 people” in a real way, let alone 10,000 or 100,000 or more.  We don’t know how take something amazing, or tragic, that happened to one family and multiply it by 10,000.

Emotions, whether joy, fear, or disgust, don’t amplify that way. We just hear a number.

And that fundamental limitation too often insulates us from reality and from action.

Confessions of a Barefoot Runner

I’ve been a proselytizer for Vibram barefoot shoes for the last five years.

My barefoot story began in 2010: after more than a decade of not being able to run thanks to an old nagging knee injury, I put on a pair of barefoot shoes and I was able to run again. It was magic.

Since then, I’ve told anyone and everyone who would listen about my new shoe orthodoxy: how heel striking is the root of all injury, how our natural gait is disrupted by cushy shoes, how we were born to run.

I still believe all this.

Nevertheless, a month ago, thanks to a new, nasty case of tendonitis (aka tennis elbow) in my right arm, I had to stop playing squash and tennis. So, in search of aerobic exercise, I’ve started running more. Three weeks ago, the pound of the pavement in my increased mileage in my Vibrams started to aggravate my right Achilles tendon – a potential injury that’s even trickier to heal than the nagging pain in my right arm.

So, reluctantly and feeling like a traitor to the cause, I bought a pair of 2014 Nike Free Flyknit 4.0s and started running with them. Yes, it’s felt awkward to have an actual shoe on my foot. Yes it’s messed with my stride a bit. But the honest truth is that my right heel feels better, my knee is also still fine, and I no longer feel on the verge of injury.

While I do feel like a traitor to the cause, the reality is that running barefoot has taught me a lot: about how my foot hits the ground; about body positioning; about cadence (goal is 180 strides per minute). Barefoot running taught me to run in a way that works for my body, and the new shoes wouldn’t have worked for my knee had it not been for the six years of running barefoot. No, I haven’t given up on the Vibrams, but they are no longer the only answer for me.

So often this is the cycle we go through: a period of orthodoxy, vehemence, and learning. And then, sometimes, we choose to – or are forced to – reflect and adapt again, letting go of that very orthodoxy that has been our truth and our conviction for so long.

And I’ll admit that at times I hope that someday I’ll just arrive: I’ll find my truths and be done with the hard work of continuing to have to change and grow. I can hope, but I’ll be let down.

It’s our passion, commitment, and evolution that puts us in a different place, preparing us for the next cycle of loss and letting go that, ultimately, will allow us to get to the next level.

The missing Do button

It’s easier than ever to discover great new ideas. But I wonder how much better we’re getting at taking meaningful action based on the whirlwind of new ideas we’re now able to find.

How often do we receive a link to a great thought piece, read it (view it), get all jazzed up and then (wait for it…) forward it to a friend or tweet it?

Not good enough.

It’s great to share with others, but I wonder if, in taking that tiny action, we are giving ourselves the emotional satisfaction of having done something when, really, we’ve done nothing?

In the most obvious cases, this is about Like-ing a powerful video about a faraway tragedy.

But the pattern is the same if I see surprisingly good storytelling from USAID, or a fabulously clear, actionable piece about defining your brand, and all I do is share them.

What’s the action I’m committing to? What am I going to do differently as the result of coming across work that should change my thinking and my behavior? If all I do is share, the implication, at best, is that I’m hoping that someone else is more willing to act on something than I am.

Maybe we need a little help.

I fantasize about a Do button at the bottom of every article and viral video. Maybe this button links to a condensed Ship It book by Seth Godin and generates an email (or Evernote, or Google doc, or it gets pulled into Slack) describing exactly what I am going to do with this new thinking, with who, by when. The button helps us shift from “hey, this is interesting” to “this is what we’re going to do.”

To get us started, anyone out there seen a Do button that I’ve missed? Or want to make one?

And, if you like this idea, please DON’T just forward this blog post along.

Share this post, and any like it, with a commitment: think back to that one best idea you came across last week and write down what you’re going to do about it. As in (feel free to copy/paste/edit):

Hey Marcus,

Sasha Dichter’s blog post today got me thinking about that article I shared with you last week. We really need to change the way we run our team meetings, and my proposal is ________, which I want us to try at our meeting next week. As a next step, I’m going to….

(Bonus: commit to figuring out what your Do button is going to look like so that the next time a big idea rocks your world, you’ll take the steps to implement that idea to change your world for the better.)

The bottom line is that we are letting ourselves off the hook, and, in so doing, we’re not doing right by the people whose thinking we so deeply respect.  The truth is, these people aren’t interested in being a little bit famous; they’re interested in making something happen.  The best way to honor them is through the actions you take.

A Means, not an End

There’s construction going on in the hotel by my office, and union members are outside protesting the use of non-union labor. There’s was giant inflatable rat on 9th avenue and now two guys have been passing out fliers with a headline that talks about “desecration of the American way of life.” Powerful stuff.

Sadly, the guys passing out the fliers didn’t show the same passion as the words in the flier. Far from it.

In fact, here’s one of the guys who was handing out the fliers. (And no, he didn’t just glance at his phone for a second.)

A means not an end

Sure, he’s just a bored guy on the street early one morning, but it felt like a metaphor to me.

I worry sometimes that the online tools at our fingertips are so powerful and so engaging that, even when we use them in support of our cause, they can become an end in and of themselves. That the quest for members, followers, likes and retweets massages away the blood, sweat and tears that brought us here.

The moment we trade in our conviction, our outrage, and our commitment is the moment we’re just standing on the corner looking at our phone…just like everyone else.

 

Driving at Night

I remember a conversation I had last year with one of Acumen’s East Africa Fellows.  We were talking about the faith it takes to walk an unknown path.  He shared that his father used to tell him, “You can only see a little ways in front of you when you’re driving in a car on a road in the dark of night, but that allows you to see far enough to eventually find your way to town.”

Much of what the world needs us to do is to walk untrodden paths. This requires more than just courage in the darkness.  While we only need to see a bit in front of us to travel far, it’s also true that we could have the brightest lights in the world and, if we have no idea where “town” is, we’ll never get there.

How do we balance knowing and not knowing? How do we avoid getting paralyzed – by trying to plan out every unknowable step along the way – while making sure we have a sense of our destination?

Part of the answer is imagining success.

Meaning, while we can only plan our next set of actions (as far as our lights can see), we can force ourselves to imagine what we will do when that step works out. And the next step. And the one after that.

Imagining this path of success helps me avoid becoming overwhelmed by a really nasty, thorny task that’s standing right in front of me.  It’s easy to say “let’s just get this part right, and we’ll figure out the rest if this bit works,” but that’s a big mistake.

Instead, walk all the way down that path of things going the way you hope they will, so that you can have the important and difficult conversation that starts with, “Then what?”  As in:

  • “We will succeed in getting key players in the organization to make the tough choices that they’ve been resisting.” “Then what?”
  • “Response rates on our new mobile phone survey will be high, and we’ll get new data that will be relevant to our driving repeat sales.” “Then what?”
  • “The big article that we’ve just submitted will get approved by the editor.” “Then what?”

Force yourself to figure out what happens when things go right, so that when they do you’ve got the next three steps lined up and you can step on the gas.  Otherwise, tomorrow’s victory will be a brief one.

When you are stuck

Go slower, to give yourself a breather.

Or go faster, because this will push your focus and intensity.

Just change speeds.

By changing speeds you’ll feel different.  By feeling different you’ll tell yourself a different story.  By telling yourself a different story you’ll discover that it’s the story, not how you feel or what you can actually do, that’s making you feel stuck in the first place.

Things we’ve done before

The things we’ve done before get less scrutiny. We did them last year (or last quarter, or last month) so when the time comes to do them again, we turn the crank and start.

New things, on the other hand, get all the tough questions.  Why?

Did we know more last year about what needed to happen today than we know today? Probably not.

Rather, the things we’ve done before, collectively, add up to our sense of who we are. Organizationally, we are the sum the things we do – our programs, our initiatives, our product lines – and cutting one of those away creates a sense of loss.

Worse, that loss may arrive special delivery from the outside.  Those close to you – customers, donors, friends – are quick to say, “I miss that thing we used to do.”  But they’ll never bang on your door with nostalgia for the thing you’ve never done.

If you’re in the “creating new things” business, your job is to understand how much the people around you resist white space and how much loss will be experienced by letting go of something familiar. Then your job is to work through these tough, personal conversations, not to pretend they don’t have to happen.

Remember, old versus new isn’t a fair fight based on the merits what makes the most sense today.

Strengths, and Weaknesses

I got back on my yoga mat this morning for the first time in a long, long time.   I used to have a regular practice, but my days keep getting fuller, my kids are going to bed later, and time is squeezed.

Yoga is a healing practice, and lately, without yoga, I’ve been walking around only noticing the things in my body that hurt a bit: my left knee, thanks to a torn ACL 20 years ago; one of the joints in my left foot; my right Achilles tendon that I tweaked a bit playing squash; the rotator cuff on my right shoulder that is still only back to 90% three years after an over-zealous week of vacation-tennis. As I walk down the street, I cycle through a broken record of “knee, toe, heel, shoulder….” as I notice the discomforts.

On the yoga mat, things feel a little different. I had a yoga teacher years ago, a guy named Rolf Gates, who, only joking a little bit, would demonstrate a flowing series of yoga poses and say, in his booming voice, “Now, say to yourself while doing these poses, ‘I am the most beautiful yogi in the world!’” It was silly, but it also made us all move with a little more poise, a little more grace. Being on the mat is a chance to feel more – to feel the parts that ache a bit, sure, but also to feel yourself being strong, graceful, and balanced.

It is so easy to walk around feeling only what hurts, to feel only the parts that aren’t working. We hear feedback about something we did wrong, and that becomes our whole story for a day, a week, sometimes even months or years. The perceived faults and shortcomings become everything, the throbbing knee or aching tendon that are the only things in our consciousness; while the things that went great, the thing that come easy to us, all of the areas where we shine, fade away.

Let us recognize the areas where we are still falling short, our niggling injuries that hold us back. But let us never let them eclipse all of the things that make us special, the things that are in clear view to everyone except – sometimes – us.