Downloads · free PDFs
Ten short books, made from the blog.
Each collection gathers posts on one theme, mostly the ones readers discussed most. Each runs under 70 pages. Enjoy.

In Defense of Raising Money
My 2008 Manifesto that started it all.
What’s inside
Part One · The case for asking
- In Defense of Raising Money: a Manifesto for NonProfit CEOs
- Is fundraising the same thing as sales?
- Let’s trade in these old stories
- Each and every dollar
- Jeff Immelt was a sales guy
- Is “fundraising” a dirty word?
- How do you find a great Head of Development?
Part Two · Making the ask
- The big ask
- Your ‘ask’ is not ‘by the way’
- Blah blah blah blah Ginger
- 20 questions every fundraiser must be able to answer
- Getting Fundraising Right
Part Three · How the money moves
- Time to outsource fundraising?
- The inefficient nonprofit marketplace
- Why overhead ratios are meaningless for Kiva and Acumen Fund
- Kiva Customers Don’t Receive the Loans you Give
- How philanthropists really decide where to give
- Should foundation program officers be more like venture capitalists? (Part 1 of 2)
- Should foundation program officers be more like venture capitalists? (Part 2 of 2)

The Generosity Experiment
The Generosity Experiment, Generosity Day, and who is really helping whom.
What’s inside
Part One · The experiment
- Generosity experiment
- Generosity experiment revisited
- Reflections on Maimonides’ 8 levels of Charity (tzedakah)
- Generosity economy
- 3 Thoughts on Generosity
- The long, hard, stupid way
Part Two · Generosity Day
- Rebooting Valentine’s Day
- Generosity Day
- Generosity Day – first reflections
- Generosity Day – in graphs
- Generosity Q&A
Part Three · Who is helping whom
- Another Hero I’ve Never Met
- Layers
- Mariano Rivera on Luck vs Skill
- Five Dollars
- Close to the Bone
- Who Walks Whom?

Full and Hopeful Conviction
Leading yourself, leading others, culture and hiring.
What’s inside
Part One · Leading yourself
- How do I learn?
- Full and hopeful conviction
- Strategy and Conviction
- Proactive vs reactive
- Listening with intent to change
- Fast, Intentional, and Grounded
Part Two · Leading others
- Project leader or project doer
- Ensemble
- Leaders Operate in a Low Gravity Environment
- Can Can’t Will Won’t and 3-D Management
- The Manager Self-Projection Trap
- Right Action, Right Results
Part Three · Culture and hiring
- Culture Graphs
- Teamwork, partnership, culture, and passing the ball
- The spirit of service
- Open Mondays, Open Fridays
- How we Support Each Other
- Expectations
- One Unpleasant, Required Job for any CEO

Storytelling
What buyers really value, telling stories, and being heard.
What’s inside
Part One · What they’re really buying
- Brand
- What are your customers (donors) really buying?
- What Comes First in Selling?
- Unapologetic and generous
Part Two · Stories
- The Body Shop: when stories fall short
- Ganz – Why Stories Matter
- The story-reality gap
- Carrots and marketing to the poor
- Seven Words
Part Three · Being heard
- To Whom Am I Speaking
- Don’t take it personally
- Make it Twice as Easy
- New York’s #1 Luxury Wedding Violinist

On Innovation: Strong Ideas, Loosely Held
Where new ideas come from, testing what you think, and making room for the new.
What’s inside
Part One · Where new ideas come from
- Ingredients for an Innovative Culture
- Einstein’s Intuition
- (Hamilton-inspired) Time for Synthesis
- The Spelling Bee Forum and Our Best New Ideas
- New isn’t all new
- Crazy Idea List
Part Two · Testing what you think
- The Lean Nonprofit
- Every project has a marshmallow
- The power and limits of controlled experiments
- FDR and persistent experimentation
- My toothbrush was good enough
- The Social Entrepreneur Product-Market Fit Paradox
Part Three · Making room for the new
- Innovation isn’t really like apple pie
- The core skill of innovators
- Potshotters
- Your idea
- Strong ideas, loosely held
- Why I Don’t Have a Five-Year Plan

Every Word Is My Own
Getting started with AI, expertise, and writing you can trust.
What’s inside
Part One · Getting started
- Use AI to do Just One Job
- Use AI to Turn Meetings into Action
- Learning to Work with Claude CoWork
- Tips on Running an AI Hackathon
- The Global Majority Data Project
Part Two · Expertise
- My AI Physical Therapist
- The 90 Percent Expert
Part Three · Writing and trust
- Is “Polished” Writing a Good Thing?
- The Problem with AI Writing
- More Typos, Please
- EWIMO writing
- On AI-generated content, trust, and gatekeepers

Impact Investing & Measurement
Impact investing, and listening to the people it’s meant to serve.
What’s inside
Part One · Impact investing
- FastCompany thinks social impact investing is a crock (with a long aside on cellphones)
- The third pocket
- Two sigmoid curves
- Below market
- When Can Impact Investing Create Real Impact?
- What impact investing can learn from Vanguard’s 7x Growth
- The quantum mechanics of intentions
Part Two · Listening
- The power of belief
- The Lean Nonprofit
- Lean Data Goes Deeper
- Why We Need Impact Performance Data
- Just Listening
- The Greatest Unmanaged Risk in Fintech
- Announcing the Launch of 60 Decibels

Initiate
Starting, fear, and how change happens.
What’s inside
Part One · Starting
- Initiate
- Commit publicly
- Say it out loud
- Out loud
- One Person
Part Two · Fear
- Linchpin: Are you Indispensable?
- Like a Match to our Fears
- Gifts – The Icarus Deception
- The humanity ante
Part Three · How change happens
- The Six Stages of Kevin Kelly
- Small changes, big changes
- The work we choose not to do
- Resolutions and Priorities

Learning & Mastery
How learning works, practice, and getting better at getting better.
What’s inside
Part One · How learning works
- Peter Drucker – Managing Oneself
- Fifty Pounds of Clay
- 20-80-100 and Adjacent Possibility
- How do I learn?
- Which skills are you practicing?
- Attaining excellence
Part Two · Practice
- Work really hard
- What Terry Laughlin Taught me about Swimming and Mastery
- Afraid of the Dark
- The Difference Between Discomfort and Injury
- Sight Reading
- Fretting
Part Three · Getting better at getting better
- Strengths, and Weaknesses
- Willing to be Bad
- Quality is Non-Linear
- The Expert Expends Less Effort

Where Blog Posts Come From
Why blog, the habit, and saying it plainly.
What’s inside
Part One · Why blog
- 44 reasons I blog
- What I Talk About When I Talk About Blogging
- 1,000
- + Audience
- The only blogging advice I have ever taken
- Your Point of View
Part Two · The habit
- Labor versus work
- Where do Blog Posts Come From?
- A little bit every day
- The problem with skipping Tuesday
- The Confidence to Cut
- Charles Darwin on Why We Write
Part Three · Saying it plainly
- Orwell on Un-slovenly Thoughts
- Start with the punchline, please
- Explaining complexity with a good analogy
- Three email rules and the bcc courtesy
- The Problem with Jargon
- Explain it Simply