Every talk, every event, every time you bring people together, you are really speaking to just a handful of people. This is your real audience, the people you are addressing, the ones you hope will be changed by that experience.
I think of it visually, imagining a camera looking down at the group – a crowd of people at an event, at a talk, a meeting of a Board of Directors. As the camera pulls up, the entire audience is in black-and-white, except for the few people that matter the most, the people the event is really for – I see them in 1080p HD Technicolor.
The show, ultimately, is for them.
With this kind of clarity, you can organize your narrative, the examples you use, the language you choose, the entire experience (including who they interact with) just for them.
You truth must still come out, your story must still resonate broadly, but if this show doesn’t have a clear purpose of “who will do what differently if we hit our mark” then it’s just entertainment.