To you it probably feels, by now, all too familiar.
But to that customer or employee who just arrived today, it is all new: the product, the community, the story.
It’s easy to forget this when we’ve told our story 10 times, 100 times, 1,000 times or more.
Indeed, as the storyteller, salesperson, fundraiser, or CEO, if you don’t feel like you’re repeating yourself, you’re probably not sharing enough.
By all means, find a way to keep things fresh, but don’t stop telling the story.
No skipping steps just because it doesn’t feel new to you.
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