“What I do for a living is notice things.”
That one sentence is the most remarkable statement in the wonderful two-hour conversation Seth Godin has with Tim Ferris in a recent episode of Tim’s podcast.
Seth Godin, the many-times best-selling author, entrepreneur, speaker, teacher, iconoclast, and blogger. His job, in his words, is “to notice things.”
We should all have such a distilled version of the job that we really do (at work, in our families, in our lives).
If you had to boil it all down, like Seth does (“I notice things”), what’s your job?
In addition to answering that question for yourself, you could ask each person in your company to answer, then share those answers and discuss. It would be a great conversation.
(Bonus points for three words or less, but definitely no more than 10.)