A couple of people mentioned to me that my blog posts have started ending up in their spam filters.
Seth Godin explained better than I could what is going on here and what you can do about it (below).
I guess if this post also ends up in your own spam filter the only way for you to find out that this is happening is to talk, ceaselessly, with your friends about Seth’s blog posts (or mine), and see if you’ve missed anything. Statistically this seems like a low-yield strategy, so I’m hoping that if posts you’re expecting from bloggers seem to disappear, you’ll know why and know what to do about it.
Between this and the fact that any thing I see online – not only on Amazon, but definitely also on Amazon – follows me virtually everywhere I go (most recently, these solar panels that I wasn’t even interested in buying), it is starting to feel like there was a “good ‘ol days” of the Internet and those are behind us.
The internet and big media are wrestling with chokepoints.
Cable TV companies, for example, are a natural monopoly in the home. Everyone only has one provider. If the provider has an argument with a TV network, they kick them off, the signal doesn’t get through, the viewer gets nothing.
One of the arguments behind the common sense of net neutrality is that chokepoints and tollbooths aren’t in the interest of the users.
Now, of course, online stores, if they get big enough, can act as chokepoints. And so can Google.
If you’re used to getting this blog delivered for free to your gmail account, it might be missing (I understand the irony in telling you this via a medium you no longer get). That’s because Google unilaterally misfiled my daily blog into the promotions folder they created, and I have no recourse and no way (other than this post) to explain the error to them…
And it’s not just my email that’s misfiled. I just discovered that the Acumen course I’m taking online is showing up unbidden in the same promotions folder…
Permission marketing is about delivering anticipated, personal and relevant messages to people who want to get them. It’s a disservice to reader and writer when an uninvited third party decides to change that relationship.
PS there are lots of ways to follow this blog for free. My favorite is RSS, which has no chokepoints.