Moms matter

Happy (almost) Mothers Day!  (If you haven’t got your plans in place to celebrate Mom, you’d better get moving.  And sharing this video with your mom will be a great way to start.)

Search for the Obvious, a microsite run by Acumen (where I work) has just announced the winner of its latest challenge: Moms MatterThis is the winning video, and I challenge you to watch without shedding a tear and without instantly forwarding it on to mom.

The great news is that it’s going be featured on the YouTube homepage for Mother’s Day, so it’s pretty much guaranteed to be seen a million times.  (All the more reason to watch it now, first.  If it’s not showing up in your RSS reader click here.)

The Moms Matter challenge had winners in five categories:

–          Best Video: A World Without Moms

–          Best Tweets: #1, #2, and #3

–          Best Print Ad: Mothers Shape Identity

–          Best Essay: Putting Ourselves in the Problem: Thoughts from Ghana

–          Best Guerrilla Marketing Idea: Strollers

I’m awed by the quality of work this community produces, humbled by the grace and skill with which James Wu curates Search for the Obvious, and also thankful for my own mom and all the moms out there who make life make sense for all of us.

To quote the winning Tweet by @JasonBurke524: More than 1,000 mothers each day give their life while giving life.  8/10 deaths could be easily prevented. Pls RT!

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