Most of the time when you send an email, that’s how many things you can get someone to do – if you’re lucky – so that’s all you should ask for.
One things are:
- Watch this video
- Read the attachment
- Come to this event
- Can you answer this question?
- Can we meet?
- Thank you
One things aren’t:
- Can you give me some advice and can we meet?
- Here’s an update and also would you read the attached
- Thank you and could you do this other thing?
When you ask for two things, at best you’ll get one of them, and there’s the risk (thank you + would you please…) that by combining two you end up with none.