Generosity partnership

Yesterday I had the pleasure to spend a few hours at one of Seth Godin’s seminars.  If you believe in making a ruckus, if you’d benefit from a day of real conversation (and inspiration, and stories, and plenty of laughs) about why it’s up to you to make a ruckus, then you have to find a way to get one of these seminars.  The day will challenge you AND give you tons of tools to speed you on your way (plus great giveaways!).  It costs as little as $300 a person if you bring a group which is an amazing deal.

One guy I met there, who will soon be running a school, told me that he couldn’t get his old school to pay for the seminar (“they felt like the couldn’t quantify the value of it”).  So a trustee who is a fan of Seth’s sponsored him instead.  I love the notion of not being able to quantify the value of day that could accelerate someone’s journey to becoming a transformational leader.  Kind of a “it’s warmer in the summer than it is in the country” analysis.  (Value of becoming a transformational leader = more or less infinite, right?)

Anyhow….

Seth did a session on nonprofit fundraising, which he led off with a riff that began “Fundraising is a generosity partnership for both people.”

Let’s pause get our heads around that for a minute.

A while ago I succeeded in creating a ruckus by writing a manifesto for nonprofit CEOs.  In it I argued that we have to reinvent fundraising, first and foremost by discarding the notion that what we do as fundraisers and nonprofit leaders doesn’t have value.  Of course it does, and when we realize that, when we really own that, we change everything – power dynamics, the sense of our own worth, our motivation and courage to get out there and tell our story, everything.

I still think this is all right, and nearly four years later I’ve also figured out that it’s not the whole story.

“Fundraising is a generosity partnership for both people.”

For both people?  That means we have the chance to be generous. Us.  The fundraisers  Wait, isn’t this about someone else giving?

If fundraising is a generosity partnership, that means we have something real to give, something of value.  That means it’s not just that we need the courage to get to the starting line and recognize that we’re doing something worth paying attention to.  We need to go a whole lot further and recognize the true value of what we are offering:  the chance to make a change in the world; the chance to be part of a group of like-minded people who won’t accept the status quo and who wake up every morning to fight for change; the chance to create meaning and healing and hope and possibility.

When you say it like that it becomes obvious that these things are worth the same or more than the philanthropist ends up giving – they have to be, or why would she give in the first place?  The philanthropists knows this, that’s why she cares and that’s why she gives.  We are the ones who forget it.

“Fundraising is a generosity partnership.”

So when you lack courage, when you’re hiding, when you’re doing everything but getting out there and telling your story, when you’re doing everything but building your tribe and raising the resources to do what you’re here to do, your mantra is:

I have something to give.  I have something to give.  I have something to give.

Something that’s really worth something.  Something that’s worth everything.

Teach for India and Generosity Day

Every time Generosity Day comes full circle, I know I’m the lucky one.

So many actions, great and small, will go unregistered by all but those who take part in them, but every so often we get a glimpse of what the greater whole looks like and the power of a simple idea that spreads.  It grows, it evolves, it strengthens in the hands of others.

Recently, two teachers from Teach for India decided to bring Generosity Day into their classroom.  To see these kids talk about what generosity means to them is a lesson for all of us, and a real gift.

(if the video doesn’t appear below you can click here).

Prateek Kanwali and Sapna Shah are the Teach for India Fellows who partnered with the Acumen Fund India office to make this happen.  Their blog post has a lot to teach about education and how to create change for kids.  Just two of the many excerpts that struck me:

We joined the Teach for India movement because of our belief that education is the answer to a lot of the problems that plague our nation and the world at large….[and] we soon realized academic achievement alone will not be enough to change the life trajectory of our kids, that along with academic excellence they need grit.  The strength to overcome difficulties and challenges at every step, but also zest and optimism to face everything that life throws their way with a smile.  They will need gratitude to be thankful for what they have and empathy towards others.

The affirmation of this [generosity] experiment came in the form of a generous act by one of Prateek’s students Pooja Patel.  She spoke to him before school one day and asked if she could sit with Tusshar Gupta, one of her classmates who was struggling to meet his end of year goals.  She said, “Bhiyya (elder brother), if I can get good marks, he can also do it, please give me a chance to help him.”  From that day onwards for two months she relentlessly taught him before and after school hours and even went the extra mile by tutoring him at his house on weekends.  The result was unbelievable.  She showed the class that it was our collective responsibility to ensure everyone is on equal footing.

My thanks and gratitude to Prateek and Sapna from Teach for India and to Keya Madhvani at Acumen for showing us all this light.

Good Karma?

It used to be that remembering someone’s birthday was a big deal.  If you called someone up, sent them a nice card or an email, it meant something.  That’s because remembering someone’s birthday used to rely either on your memory or on trusty File-O-Fax (or similar).

Then Outlook came along, and things got easier.  Birthday reminders would pop up on your calendar, but there was still some friction in the system since it was up to you to input each birthday manually. And then we got Plaxo (remember Plaxo?), LinkedIn and Facebook, and it became impossible not to remember someone’s birthday.  Birthday reminders became ubiquitous, and the effort of writing a Facebook wall posts (“Happy b-day!!”) became as minimal as the effort that went in to remembering the birthday.  So it’s easy, but it’s not special.

The other day I downloaded Karma, an amazingly slick new mobile app that launched last month.  It takes things to a whole new level (you should download it to see for yourself).  Karma is all about making gift-giving easier, with an oh-so-smooth onboarding (you can give your first gift without entering credit card info OR a mailing address for the recipient), a seamless user interface and an intuitive user experience that just begs you to start giving gifts.  No wonder Kleiner and Sequoia led a $4.5 million round.

The most surprising, glimpse-of-the-future feature of Karma is that it can read and interpret your Facebook friends’ status updates.  So when I downloaded it, not only did it show me friends’ birthdays for the coming two weeks, the app also told me that I might want to send a gift to someone who was having a bad day – because it has seen that someone had replied to his Facebook status update saying “I’m so sorry for your loss.”

Wow.  Talk about crazy.  So the app not only knows how old each of my friends is and their birthdays and anniversaries, it’s also able to interpret their updates and their friends’ updates to tell me (or anyone in their network) when they’re experiencing highs and lows in their lives.

That terrified me a little, but I’m betting that it will feel run-of-the-mill 18 months from now.   No doubt sometime in the distant future (say, 2014), we’ll each have a futuristic virtual assistant every bit as knowledgeable and proactive as the best executive assistant of 20 years ago – prompting us with a mood-sensing dashboard for the goings-on and well-being of all of our friends and business contacts, and allowing us to chime in, send a kind word or give a gift the push of a button (or maybe the blink of an eye).

The Karma app is kind of amazing, and this interview with founder Lee Linden gives a sense that they actually care about the interpersonal connections we could be making with the help of technology.

But the big, complicated irony here is that as our apps get more intelligent, as they evolve from pushing us people’s birthdays to sending us smart updates about what’s going on in their lives, we run the risk of opting out of doing the work it takes to really be connected to one another. I know the tools are just tools, but if gift-giving (in all senses) is about putting something real and personal into something that you do, does the exponential reduction in friction that these apps create actually make it harder to give real gifts?  When the app does all the work, does it elbow us out of the picture entirely?

The question isn’t “should this evolution happen?”  It’s happening just as much as journalism will soon be unrecognizable and self-publishing is becoming mainstream.  The question is how do we understand these changes and make the best of them?

The Karma app is cool, I bet it will catch on, but having this all in our hands puts the onus on us to make our actions more genuine, more thought-out, more personal – like a hand-written three-page letter in the era of 140 character updates.

It will be our job to put the friction back into the system.

The long, hard, stupid way

Later this month I’m speaking at the DO Lectures, and as part of my preparation I wanted to see a few of the lectures to get a flavor for the event and the talks. From the DO site I randomly picked the first popular talk, Frank Chimero’s “Do things the long, hard, stupid way.”

Of course, the talk is all about giving gifts. Kismet.

Frank describes himself as a “graphic designer, teacher and writer,” who, of course, does a talk with no slides (because that’s the “long, hard, and stupid way” for a graphic designer to give a talk).

The “long, hard, stupid” quotation comes from David Chang, celebrated restaurateur and proprietor of one of my favorite restaurants in the world, Momofuku on the Lower East Side of Manhattan. According to Frank, David once bit the head off of a line cook at one of his restaurants for taking a shortcut in making a dish, excoriating him because, “Just because we’re a casual restaurant, doesn’t mean we don’t hold ourselves to fine dining standards. We try to do things the right way. That usually means doing things the long, hard, stupid way.”

(I actually made David Chang’s Momofuku ramen from scratch once, in December 2010 right before I stopped eating meat. It took about 40 hours from start to finish and it definitely IS a long, hard, stupid recipe. It is also unbearably, fabulously delicious. Here’s the photo).

“Long, hard and stupid” is about doing things that don’t make sense in the traditional sense. “Long, hard and stupid” is about care and craftsmanship and love.

Frank’s talk is mostly about gift-giving, going deep into what makes a gift a gift. A gift isn’t the brightest, shiniest thing, it something which has value put into it by the giver. The giver of a gift lets go of something she can never fully get back. There’s a reason why parents keep birthday cards from their kids for decades.

Something about Frank’s talk connected a lot of dots for me. My father is a concert pianist and, romantic notions of what that’s like notwithstanding, growing up hearing my father practice meant experiencing, vicariously, the “long, hard, stupid way” every day. The way he practices is far beyond reasonable, far beyond what might make sense or be efficient by any objective standard. It is about perfection. It is based on drive and love and the pursuit of something that only he sees.

So, when I was in 6th grade, he was stuck on a particularly tricky passage of Beethoven’s Emperor Concerto and he’d call me to his piano every two weeks to say “I’ve got it!” and he’d play the passage for me. It would sound perfect. A few days later he’d be back to the drawing board with a new fingering, and a few weeks later that would also sound perfect. And on and on he’d go, for months. In the midst of this madness, I was walking to school one day and a big truck honked – I actually heard the start of those same 32 measures that I’d heard, at that point, hundreds of times. That might sound amazingly erudite, but really it’s just plain crazy. And a little bit inspiring.

Bringing things back to today, Frank’s talk unlocked a mystery that’s been lurking in the background ever since I came to Acumen Fund more than five years ago. In the early days of my career, the one thing that terrified me was the notion of ever having to sell ANYTHING. Sales people were extroverts who loved cocktail parties where they knew nobody; they went to the bar at the end of 16 hour workdays so they could meet a few more new people. I knew that I could never sell because at the end of that same 16 hour day, all I wanted to do was get back to my hotel room and steal a few precious moments with a good book.

And then I got to Acumen Fund and found myself….selling. Sitting across from people telling our story. Helping conceive and execute a $100 million capital raise. Pounding the table telling people that they have radically misunderstood fundraising and that it’s something they HAVE to do if they’re going to succeed in the nonprofit sector.

How did I make the leap?

The “long, hard, stupid way,” of course. Meaning I cared enough and believed enough in what Acumen is doing, which meant that I could put love and passion into the work. When I sit across from someone who might give to Acumen, I’m not shilling some interchangeable widget, I’m sharing a vision, one of hope and possibility and making a dent in the universe if we all pull together and slog through the hard, messy, often unrewarding work of making real change.

When I share that passion and hope, I’m giving a gift.

And yet the world tells us every day that the “long, hard, stupid way” doesn’t make any sense. It’s impractical. You can and you must cut corners here and there.

Really?

If you’ve read the Steve Jobs biography you know how famously passionate Jobs was about every last detail of everything. Apple, the most valuable, most revered company of our time, designs products “the long, hard, stupid” way, and the day they stop doing that is the day they’ll no longer be Apple. And it’s not just them – now that everything is easily available and wildly affordable, we spend our energy seeking out things that haven’t been found, things that exude caring and attention to detail and craftsmanship. Why? Because it’s impossible not to notice when someone cared more than they should have about what they were making. We can feel that essence, and it moves us. We seek out objects, and people, who give gifts in everything they do.

Our opportunity, today, is to recognize that now more than ever, how we do everything is what defines us, what humanizes us, and what differentiates us. To recognize that cutting corners is a race to the bottom. To see that we’re not going to make massive change by cutting one more corner or by squeezing out that last half a percent of efficiency.

We have the opportunity, today, to give our gift to the world.

Giving this gift is what changes everything.

How Many Ways Can We Be Generous in a Single Day?

Note: this post first appeared on the Huffington Post.  A lot of you know the background, but many have asked how this year’s Generosity Day compared to 2011, so I wanted to share that.  Thank you for making it happen!

That was the question we posed to the world as part of an effort to re-boot Valentine’s Day as Generosity Day. The premise was simple: Could we transform a day that’s been weighted down by overpriced flowers and boxes of candy into one known for active, purposeful generosity to all?

The idea for Generosity Day was hatched last year, after I conversation I had with Katya Andresen at Network for Good about my “Generosity Experiment” — a month in which I said “yes” to absolutely ever request for help.

The idea was simple enough, but changing my standard response from “no” to “yes” wasn’t. Each time I gave to a homeless man or a musician on the street, each time I got a coffee or ate out and I tipped outrageously, each opportunity to help a colleague or greet someone I’d passed every day but didn’t know — these were all opportunities to reassess how I walk through the world, to reevaluate what had become normal behavior of being too rushed, too closed off, too much in my own head to fully see everyone around me.

It was transformative and I wanted others to have that same experience, even if just for a day. Generosity Day 2011 was born out of this very simple idea: Could we get the world to say “yes” for a day? Amazingly, with less than 72 hours of lead time and no budget, we did, so we knew we were on to something and decided to do it again in 2012 to make it even bigger and better.

The day surpassed all expectations, as people all over the world participated and shared their stories. The word spread on social media, where we counted more than 5,000 tweets seen by millions of people, hundreds of articles and blog posts (too many to count), three amazing organizations made videos on their own dime that were seen more than 40,000 times in one day (here, here and here), and Kevin Bacon even tweeted and took an awesome photo to help spread the word. None of this would have been possible without the spontaneous partnership of organizations like Network for Good, Global Giving, the Case Foundation, Kiva, the Gates Foundation, See3 Communications, the Jubilee Project and amazing bloggers like Beth Kanter, Brene Brown, Kelly Wallace, and, of course, Katya Andresen.

More exciting still, thanks to our friends at Causes we were able to create the Generosity Day Causes site, both so people could learn about Generosity Day and so they could share their own generosity stories.

One person shared that she approached an elderly woman on the street and gave her a rose, only to be told that this the first Valentine’s Day flower she’d ever received. Another woman finally had coffee with someone she’d long thought could a new friend — and she was right. A third person told an 80-year-old woman how beautiful she was and the woman shed a tear, saying that no one had told that to her that in years.

Much more than any statistics about the word spreading far and wide, it is these actions that made Generosity Day real, these actions that created innumerable moments of joy. We heard stories of anonymous acts of kindness, outrageous over-tipping and heartfelt thank you notes. We heard about people paying strangers’ tolls on the parkway, folks passing out croissants to the morning-rush crowd, and loads of people who spent the day or the night volunteering. We heard from people who were donating money, and those who were donating blood. We heard from so many people who made the day better for others and experienced the joy of generosity themselves.

These are the actions that rippled through people’s lives, these are the ways that people created new expectations and a renewed sense of possibility — about how they can act, how others might act towards them, and what, collectively, could happen if we all were more purposefully generous each day.

You too can be part of this movement, today or any day. All it takes is the decision to say “yes.”

Generosity and social risk

In addition to all of the beautiful, touching stories I’ve heard about Generosity Day, I’ve also heard some very honest, usually light-hearted stories about people who tried to be generous on Generosity Day and failed.  People reached out to help and their hand was slapped away, often by an unknown stranger.

What we know about feedback (e.g. product reviews) is that the people who speak up are at the extremes, so I know that the stories I hear about Generosity Day are the best ones and the worst ones, the most moving ones and the failures.

The failures are quite interesting, and they are teaching us something.  There’s a certain class of spontaneous generous action that is all about taking social risk. This is why taking these actions makes us feel uncomfortable. We are breaking social norms and our own patterns of behavior.  We are practicing deciding to take a social risk and keeping our promise to ourselves.  And we have the chance to reflect on the validity of that pattern and, maybe, to decide to break it.

Guess what?  The new behaviors usually work out, and even when they don’t it isn’t all that bad.

So we add another layer in our understanding of why a deliberate practice of generosity might be transformative: because it is a safe opportunity to take social risk and to explore the difference between our terror before the risk and the actual experience of taking that risk.

Behavior changes don’t come from what we read or from what people tell us.  Behavior change comes from behaving differently, having something positive happen, and wanting more.

For those of you who had some generosity failures in the midst of your generosity day, I hope you keep at it and I hope the failures showed you that failure isn’t all that bad.  Better yet, I hope there were also some great successes that keep you coming back for more.

(HT to Keith Ferrazzi for helping me see the relationship between generous acts and social risk).

Why Generosity Day spreads

The good folks at Say100 Media asked me to answer some questions about Generosity Day.  Here’s the text or the original interview is here.

We asked Sasha to tell us about Generosity Day 2012, why generosity is contagious, and how to move millions of people to action without spending a dime.

What are the key things marketers can learn from Generosity Day? In 2011, Generosity Day went from an idea to a global phenomenon in 72 hours – with no resources behind it. This would have been impossible if the idea hadn’t been simple, sticky, compelling, a message that was easy for people to own that they were eager to spread. As marketers we understand these lessons, but we still put way too much effort into figuring out clever ways to try to spread OK ideas instead of putting all our effort into creating great ideas. Generosity Day was an idea that was built to spread and it reminded me how often we’re pushing the rope on an idea that matters to us but doesn’t matter to our audience.

What are some of your favorite ways to be generous that don’t involve giving money? Giving money actually is the easiest form of generosity. Generosity of spirit – being consistently kind to others, open, giving someone the benefit of the doubt, assuming the best in someone else – that’s where the rubber really hits the road for me and where the real work is. It’s so easy and such a bad habit to be quick to judge, and when that happens we are blind to so much wisdom, grace, creativity, knowledge and love. Quick judgment is the easy way to surround ourselves with people who act like us, think like us, make us feel safe … so generosity of spirit is a way to open the door to a whole new set of people and experiences.

Has the economic uncertainty in the financial world made people more or less generous? The official numbers say that giving levels have remained the same throughout the recession, so it’s hard to judge. In my experience people are definitely feeling more uncertain so while they may still be giving, willingness to make larger and longer-term commitments seems to be decreasing.

Is generosity contagious? If yes, why? Absolutely. We know that when someone discovers a few extra quarters in a vending machine they are much more likely to be generous to the next person – to pick up papers that someone has dropped or to help them solve a problem.  This is hard-wired into our brains, so one generous act begets another.  We’ve all experienced this personally, but we rarely think about the massive multiplier effect if we could create even a moderate shift in generosity at a societal level.

Part of the problem is that we lack the lexicon and the habit of thinking more broadly and systemically about the role that generosity plays in our lives. Historical traditions, whether religious or tribal, have this vocabulary embedded in ritual and scripture – we once understood that people need guideposts and clear expectations about how to treat one another. It’s time to revive this language and make it applicable to our modern lives.

Do you still say find yourself saying yes to everything? No. I did an experiment of saying yes to requests for help for a month so I could see what shifting my default response would do for my orientation to life. It was a powerful experience but I can’t literally do it every day. If anything I’m working on saying no to more small things and yes to the big scary ones. Even if I can’t say yes to everything, I can change my orientation, I can recognize that I want to be more opens – to people, new ideas, improbable connections, possibility. The generosity experiment was a tangible way to practice that.

How did Generosity Day go this year? Any favorite stories? It was incredible. 2011 was our first year and we had no lead time at all – we conceived of the idea on Friday and had three days to spread the word. This year it was at least twice the size and people all over the world participated and shared their stories. We had more than 5,000 tweets seen by millions of people, hundreds of articles and blog posts (too many to count), three amazing organizations made videos on their own dime that were seen more than 40,000 times in one day (here, here and here). Kevin Bacon even tweeted and took an awesome photo to help spread the word, and best of all we got to capture some amazing generosity stories on the Generosity Day Causes site. And not a single dollar was spent to spread the word – everybody donated everything.

I was really touched by so many stories: someone shared that they’d told an 80 year old woman how beautiful she was and she shed a tear and said that no one had told that to her that in years; another guy bought $50 worth of Starbucks gift cards and shared his honest challenges in giving them away; a group in London spent the morning talking about generosity and all committed to specific generous actions – including walking around London giving out croissants to people on the street and talking about Generosity Day! It’s all fun and positive and it cracks the door open to new kinds of conversations and reflections.

If everyone were a little more generous would all our problems be solved? Sadly, no. Solving big problems is hard work, and generosity alone isn’t enough. But I’m sure that everything would be better, that more trust would be built, that more connections would be made, that we would see more possibilities if we all were more generous.

What are your top three priorities right now? We just had our 10 year anniversary at Acumen Fund where I’m the Chief Innovation Officer, so that was an opportunity for real reflection and also looking to the future. With more than $75 million invested in sustainable businesses that have served more than 85 million low-income customers, we have a lot to be proud of but also a lot of work left to do! So my top priorities are around scaling our impact: getting a much deeper understanding of the social impact we’re having on the lives of the poor and sharing those models with the world; helping people who are interested in our space (which has been termed “impact investing”) to understand that we have to be laser-focused on creating large-scale social change, and that if you make unattractive financial returns that create massive social dividends that is OK; and the global expansion our Fellows programs so we can deepen the bench of leaders who can do this work globally.

You’ve tried some other experiments recently like giving up meat, and the 360 project. What experiments are next? None of these are planned, so I honestly don’t know. They all come from a recognition that there’s nothing special or necessarily right about the way I’ve always done things, and a lot of old habits, attitudes and approaches aren’t serving me well.

The leaders I admire the most seem to have an almost unending capability to evolve, to learn, and to grow, so I’ve made a firm commitment to being willing to change and am enjoying seeing where that takes me. Learning how to change is probably my greatest accomplishment over the last 5 years.

Generosity Day – in graphs

It’s been more than two years since my original Generosity Experiment. The experiment was an intuitive, gut reaction to an incongruence I felt between my commitment to creating massive social change, my work with philanthropists to support this mission, and how I saw myself behave in the face of acute need right in front of me.  The “Experiment” was just that: a chance to test what it felt like to live with a totally different orientation.  It was a commitment to take a door that was too closed for my taste and open it wide.

Of course the story spread thanks to Generosity Day last year and my Generosity Experiment talk getting posted on TED, so I’m having (and witnessing) a lot more conversations about generosity and Generosity Day.

One thing I’ve observed is that the powerful original story – of giving to a homeless person when asked – is both helping and hindering my ability to explain what Generosity Day is all about.  To be clear, generosity day is not designed to be a philanthropic strategy (“say yes to everything”). Rather, the whole point is to use the day (the month) to develop a different practice of generosity in our lives – whatever that means to you.

Since I’m a visual thinker, I’ve drawn some graphs to explain what the Generosity Experiment meant in my life.  The red line represents my perceived “ideal” level of generosity (for me).  The blue line represents my perception of how generous I actually am.

In the time leading up to my original Generosity Experiment, two things were happening.  First, because I was spending so much time with philanthropists, I was gaining a deeper understanding of philanthropy and of giving, and part of my reflection was that generosity was more important than I’d understood it to be. That’s why the red line slopes upwards: what I understood to be the “ideal” in terms of generosity was going up.

Second, you’ll notice that the blue line (my perception of how generous I actually am), is sloping down.  That reflects my experience of spending all my time and energy understanding how difficult it is to create social change efforts that really make a difference.  And so, increasingly, I began to feel like more and more things didn’t hit the bar (“what’s the model for sustainability?” “show me your impact numbers!” “what’s your broader theory of change?” etc.), which, practically speaking, meant that I was saying “no” to more and more people/organizations that were asking for my support.

This is what I meant when I said that I felt like what was smart was keeping me from doing what was right.

This next graph represents what happens (could happen) when you conduct a generosity experiment. You choose to be exceptionally generous and open for a period of time.  That experience changes you.  It gives you the opportunity to reflect on old habits and consider whether they’re still serving you well.   Of course the experiment eventually ends, and you revert to “regular life,” but if the experiment changed you in some significant way, then you reset to a “new normal” of generosity (again, whatever that means to you) – in the graph, that’s why the blue line stays above the red line after the Generosity Experiment.

To you psychoanalytically-minded folks out there, a generosity experiment is a tiny undertaking in cognitive behavioral therapy.  For those on the more spiritual end of the spectrum, it is like a yoga or a meditation practice – a chance, in a controlled environment for a defined period of time to practice acting differently so that, over time, new practices pervade your life.

Of course the big question is: what happens in just one day?  Does it touch peoples’ hearts enough to create a little shift?  Are enough people touched by millions of acts of generosity that they’re changed as well?  And if we can create a shift for millions of people, will that create a massive change?  I think it will.

Outside of revealing what an incredible analytical dork I am, I hope this post can help broaden the conversation – your conversation – about generosity day.

Generosity Day is next Tuesday

I can hear the quiet whirr in the background – an email here, a tweet there, a stolen conversation in the hallway.  Folks are getting revved up for Generosity Day next Tuesday, February 14th.

Could we really break through this year and get millions of people involved? Imagine the power of masses of people spending one day being generous, saying YES to all requests that come their way.

So how do we make it happen?  Between now and next week we want as many people as possible to know the day is coming and to get excited about being a part of it and spreading the word.  So:

If you haven’t yet, make your Generosity Day pledge here (it takes less than 5 seconds): http://www.causes.com/generosityday

If you’re a blogger, please write a post about Generosity Day – pledge your support and share the idea with your readers.  The post could be about what generosity means to you.  Post sometime over the weekend or on next Monday or Tuesday.

If you’re a blog reader (of COURSE you’re a blog reader), you could post comments on blogs that you love, and ask the blogger to become part of Generosity Day – refer to the Causes page or to Ellen’s Fast Company article or my talk on TED.com as background.

If you have friends who blog / are in the media reach out on behalf of Generosity Day and ask if they’d write about it.  There’s no downside, and I’ve found that people generally say YES to this request.

If you’re a Facebooker / Tweeter start posting about how psyched you are for #generosityday (using the hashtag helps) and refer to the Causes page

If you have other great ideas for how we could spread the word about Generosity Day, please share your comments below (or, if you prefer, email me).

(p.s. this is the moment when you think these are nice ideas and it’s for other people to do something.  Why not give it a try yourself – whatever works for you?)

You can’t trade favors

In the generosity economy, we are all taking steps to help one another.  We are open to possibilities, we work to create success for others, and we hope and expect that others will also open up to and support our own success.

“Trading favors” is entirely different.  It is: “Here’s what I’m doing for you now, and what are you going to do for me now or soon in return?”

In one case, you genuinely care about others’ success.  In the other case, what you get now and later is really all that matters; you’re just using creative tactics to get there.

In one case, there is an element of faith and trust, and a sense of abundance.  In the other case, you believe and act like what you have to offer is scarce, and that the only time to get what is coming to you is right now.

The difference is clear, and everyone can smell it a mile away.