Saw this great sign yesterday morning at Fairway Supermarket in Pelham.  Fairway is the best combination of high quality and affordable food at any supermarket anywhere (they also make Zabar’s-quality lox, pickled herring, and olives, among other things).  Fairway’s original supermarket has been in business on Upper Wast Side of NY since the 1930s, and in 2007 they started an expansion blitz that has taken them to Harlem, Red Hook, even Stamford, CT.

This sign made me laugh out loud, and it reinforced the notion that it’s always better to have a personality.  Personality has a point of view.  Personality has a voice.  Personality will piss some people off but will make your rabid fans even more rabid-y and fan-y.

If you’re going to have personality, do it every time.  Every sign, every email you send out, every blog post, every quick reminder.  We’re not talking stand up comedy here, but if you write more like you talk and less like you think you’re supposed to write, you’re heading in the right direction.