Wow! We did it.

Thanks to all of you and to friends around the world, today my birthday wish came true!

Goal: raise $720 for Acumen Fund online in 5 days

Result as of 2:49pm 11:59pm, Aug 28, 2009:   $810.72 $968.72 raised ($380 $538 on Facebook Causes; $430.72 directly to Acumen Fund)

Unexpected result: learning by doing; seeing what does and doesn’t work with direct fundraising appeals; being touched and moved by old friends, readers, and family who chose to participate in ways large and small.

I’m off to celebrate.  Have a great weekend, and thank you for all you did.

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Sales 101

Mea culpa.  I fell into the oldest trap in the sales book.  I did a good job of explaining a need, and then I asked my blog readers to give to Acumen Fund before this Friday.

But I let you all down, so I wanted to apologize.  I didn’t explain the most important thing.

This is about YOU.

Really.

YOU.

The person reading this blog post.

Right now.

Not anyone else.

YOU.

And it’s about NOW, because if you click to the next blog post, you won’t come back to do this, and I know you want to.

You’re probably one of the hundreds of people who read this blog daily.

I know you care about making the world a better place.  I know you care about fairness and justice and I know you want to be part of something bigger than yourself (we all do).  So I let you down by not helping you do that – by making clear that this is about YOU doing something NOW.

Not anybody else, and not any other time.

Go here (Acumen Fund site) or here (Facebook causes).  The $36 increment is optional but fun.

Make a statement.  Give.  Whatever amount you can.  You will be happy you did, I promise.  And it will mean a lot to me and to you.

Here’s our story, in 18 minutes.

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