Consider three realities:
- Who you are
- Who you think you are
- Who others think you are
Consider three sources of information:
- The actions you take
- What you see about the actions you take
- What those around you see and hear about the actions you take
It’s nice to think that the stories about us are written all around number 1 type things. It’s nice to believe that who people see us to be is who we really are.
In truth, people form and affirm impressions based on what they see and hear about the actions we take. So, to change minds, we must change what people see and hear.
This starts, every time, by doing great work. Work full of care and love and conviction and joy. If we don’t do that, then there really is no point, is there?
But that is not enough.
A good friend once told me that we should think of ourselves as Sherpas who must scale the mountain twice: once as we do good work, and once as we care for the story that is told about this work.
It might feel challenging, even disingenuous, to consciously think about what people see and hear about us: shouldn’t we just do great work and have that speak for itself?
Yes, and no.
All work arrives with a story wrapper, and part of that story is the story of you.
There’s no harm in directly attending to that story as well, especially if there’s a big gap between what you do and what is directly seen and heard by those whose minds you seek to change.
(Related: it’s also the case that “who we are” and “the stories we tell ourselves about who we are” also aren’t one and the same thing. But that’s a post for another day).