Any job worth having has blanks. Lots of them.
There may be a set of steps to follow, a standard that’s been written out, a sequence that’s been proven to work.
But life, and people, are far too complex to fit neatly inside the rubric.
Surprises happen.
Someone goes on holiday, and you need to sub in.
An assumption got made in step 3 and that led to a seemingly-right-but-wrong decision in step 6 and, all of a sudden, we’re in step 8 and we need to decide what to do.
That’s a blank.
What Do You Do With a Blank?
The question is: what are we going to do with it? And, more broadly, what is our team going to do with it?
Because blanks appear all the time.
We can’t plan our way around them.
We can’t write a script to deal with all of them.
We can’t wish them away.
A starting point is our organizational values—real ones, that are reinforced every day in both actions and communication, that reinforce the right action. They say,
“Here are the principles and priorities we live by. When all else fails [read: when you come across a blank] behave in this way.”
But, even with great values in place—values that are reinforced regularly and are tangible enough to guide action—they will be insufficient if the people being asked to implement don’t care.
Because when you find yourself saying, “This is a situation I’ve never encountered before. What am I going to do?” you are encountering a situation that requires emotional effort, and emotional effort is neither cheap nor easy.
Every blank is defined by uncertainty, the chance that we might get this wrong. That translates to exposure. And, when faced with exposure, a person who doesn’t care much is more likley to hide or turn their heads the other way. This ultimately leaves the blank as a blank, but it feels safer.
Why does caring make all the difference?
Partially because you’ll try harder: you’ll be willing to put in that emotional effort despite the uncertainty and fear.
More because people around you will see you trying harder, and they will be more inclined to pitch in.
And, last but not least, because whoever you are trying to make happy—the person on whose behalf you are filling in this blank— will see how much you care. They will respect that intention and effort even if the outcome isn’t perfect.
This means we’re left with three questions:
- Do I understand that the most important parts of my jobs are the ones where I come across a ‘blank’?
- Has my organization articulated, and do we daily reinforce, an orientation that will support the best kind of actions we are going to take in these situations?
- How do we create and scale ‘giving a damn’ across multiple people in multiple places over long(er) periods of time?
The last one is, in my opinion, the real secret. Because even great values reinforced regularly mean nothing if they land on indifferent ears.
That means that, if you are part of an organization that faces a lots of blanks (and you do), the first question to answer is:
How do I make sure that everyone else cares as much as I do?

