It’s not based on how much time it will take you.
Nor is it your opportunity cost (defined as: the value of the work you would have to not do).
And, most certainly, it’s not anchored in what the last person paid you.
Over and over and over again, we undervalue what we bring to the table: the 5, 10, maybe 20 or more years to acquire your specific set of skills.
Combine that with the promise you make: to do this in the way that only you can.
With excellence, of course, but also with care and grace and maybe a little bit of panache.
I see so many professionals underprice their work and then get stuck on a treadmill of not having the time or space to do their best work or find the right next opportunity.
The first step is believing, really believing, in the unparalleled value you bring to the table.
