In the push and pulls of the marketplace, and the screaming pace of our days, there’s an ever-present question.
Are we proud to put our name on this?
Whether a product you deliver, your website, your social media, or your email comms, it’s always easiest to say, “but we worked really hard on this” and let it get out the door.
When this happens, what we stand for slowly gets chipped away until there’s nothing left.
Are we proud to put our name on this?
It’s rarely any one person’s job to answer that question.
But there’s always the opportunity for anyone to shift a conversation by asking that question.
Are we proud to put our name on this?
The vision to answer this question grows out of a combination of experience, taste, and culture.
The willingness to ask takes nothing more (or less) than courage.
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