If you’re pricing right for your outstanding work, it will sound expensive to others.
After all, they’re not used to buying outstanding work.
This means that the moment you tell them the price, it will probably feel uncomfortable, both to you and to them.
It helps to remember that yes, it’s true, they could find another way to do this.
Maybe they could get some graduate students to do it for free.
Or find someone who’s just starting who is desperate for the work.
Someone on a website, somewhere, who does piece work at a seemingly-cheap hourly rate.
Or someone who can do just enough to make the problem go away, but who won’t fundamentally move things forward.
All those options are possible.
But for this work, at this standard, delivered in this way, it will cost this.
And it will be a bargain.
