Of all the charts in the GIIN’s 2017 Annual Impact Investor Survey report, the one that struck me the most was this one.
Of 200 impact investors surveyed, 98% say their impact is in line with or outperforming their expectations.
This in a sector in which almost no one actually measures impact, a sector that still debates whether having the intention to create impact is an important description of an “impact” investor.
It’s like we have our own version of cogito ergo sum: “I call myself an impact investor, therefore, ipso facto, I create impact.”


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