The Hardest Thing

It isn’t figuring out how to solve the problem,

or deciding what approach will work best.

It isn’t sussing out what tactics to use,

or who will be your partners and your competitors.

It’s not figuring out product-market fit,

and it isn’t even hammering out how you’re going to convince skeptics of your story.

The hardest thing is figuring out what’s really important to you.

The things you want to work for.

The things that are worth sustained energy and sacrifice.

It’s the act of clearing away the dross, of quieting the voices that are the noise, not signal, streaming through your head.

The moment you state your goal is the moment you can’t hide from it.

It’s the moment you have to stop pretending that you don’t know exactly what it is that you are here to do.

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Sasha Dichter

I’m Sasha Dichter. I’ve written this blog since 2008, about generosity, fundraising, leadership and the long, slow work of pursuing mastery. By day I run 60 Decibels. More about me · Browse by topic

Comments

6 responses to “The Hardest Thing”

  1. Jan Schaper Avatar

    Powerful, Sasha, and very timely for me. Thank you. Also thanks for introducing me to the word “sussing”.

  2. Sasha Avatar

    Thank you Jan this makes my day on many levels!!

  3. Jan Schaper Avatar

    So glad!

  4. […] The Hardest Thing – by Sasha Dichter […]

  5. Sasha Avatar

    The 0% / 90% / 100% expert. For topics we know, it is not as good as us, but it’s great for everything else – like the newspaper. Two things grow from that: giving grace in the cases where we ARE experts (don’t throw baby out w the bathwater); and thinking about all the cases in our lives where access to a 90% expert would be transformative.

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