Every nonprofit fundraising campaign is about closing the imagined distance between a person and an issue.
The imagined distance between health today and a potential disease tomorrow. Or the imagined distance between you and someone who is suffering from that disease today.
The imagined distance between the safety you feel today and the potential of being a victim tomorrow. Or the imagined distance between you and the person who is a victim today.
The imagined distance between the rights you take as a given today and the loss of those rights tomorrow. Or the imagined distance between you and a person who does not have those same rights today.
The imagined distance between me and you, when “you” is someone I think I don’t know, someone I think is different from me, someone I have been choosing to look away from.
Once it’s revealed and felt that this distance is just a mirage, a construct that allows us to hide from our shared connection and shared humanity, then and only then is it time to explain why your organization, your intervention, your solution is going to make a difference.
But step 1 is to break down those walls – walls that create safety but that also create separation.
Because, ultimately, while safety creates comfort, it doesn’t hold a candle to what people really crave: connection, meaning, and a sense of purpose.