The parts that are uncomfortable
The bits that no one else really wants to do
The things that make you feel exposed
And outside of your comfort zone
The things that make it clear that what you thought it was going to take to get this done wasn’t right at all. The funding isn’t there. The strategy hasn’t been sorted out. The roles and responsibilities aren’t clear enough. The team is too small and it doesn’t have all the right skills. We’re just not where we need to be, and fixing things is going to be a heck of a lot harder than we expected.
All this really messy stuff?
That’s why we need you.
It’s because it’s hard that the work hasn’t been done….yet.