I hadn’t seen this video until now. It’s a 2006 spoof/thought experiment about what would happen if Microsoft designed the 2005 iPhone packaging (Step 1: rename it to “Microsoft iPod Pro 2005 XP Human Ear Professional Edition (with Subscription). The final reveal comes at 2:30 in the video, but it’s the build that really packs a punch.
We hear all the time that we can’t delight anyone if our products are created by a committee. Indeed, we nod knowingly at how everyone else falls into that trap.
But do we have one person whose sole job is to cut away absolutely everything (everything!) that’s unnecessary to achieving the vision, to delighting the customer?
N.B. there are two non-negotiable prerequisites in the prior sentence:
- Knowing who the customer is
- Having a vision of what you want her experience to be
Of course in the long term you don’t need just one virtuoso or visionary, but you do need a first time when you put out a product that makes a lot of important people within (or outside) your organization upset, because you’ll have put something out into the world that isn’t for everyone.
(And yes, sometimes we – you, me – end up being the committee. Oops.)