There’s a perpetual mystique about blogging. How do you do it? Where do the ideas come from? How do you find the time? How do you keep it up? The notion underlying the question is that sharing one’s thoughts regularly and publically about issues that matter (to you, and to your tribe) is something most of us don’t know how to do or to sustain.
So here’s some data: In the last 18 months, I’ve written about 200 blog posts, which sounds pretty respectable. It’s almost enough content to fill up a book. By way of comparison, I’ve also written 18,574 emails (so sayeth Outlook – so those are just work emails). Even as a reasonably frequent blogger, for each blog post I write I shoot out almost 100 emails.
In 18 months, I’ve written down and shared an idea, a thought, an opinion 18,574 times. 18,574 times I’ve had a point to make, and even though most of the time the point is short or simple, I have an enormous amount of daily practice in taking my ideas, writing them down, and sharing them with others whose opinion I hope to shape in some way. My blogging pales in comparison to this, both in terms of volume and time required. I’m sure it’s the same for you.
If you don’t want to blog (or micro-blog, or whatever) that’s fine, don’t blog. But don’t tell yourself that you don’t know how to do it, because you do.
And if you’re on the fence, maybe it’s time to stop telling yourself how this is something above or beyond you – because it isn’t – and just start.