Sasha Dichter

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What I care about, what you care about

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Sasha

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Having beat up on the MTA once before for its ads, it only seems right now to sing their praises.

I liked this subway ad a lot.

3.2 million minutes saved every day (80,000 riders x 40 minutes saved) seems like the kind of thing sensible people would be in favor of.

The typical nonprofit message here would have been: $6 billion project approved!

Why?

What I care about (if I work at the MTA): declaring victory on is budget approvals, the size of the project, contractors getting hired, etc.  The $6 billion budget.

What you care about, as a citizen: 40 minutes saved a day for 80,000 people.

Simple, but easy to forget.

 

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Sasha Dichter

I’m Sasha Dichter. I’ve written this blog since 2008, about generosity, fundraising, leadership and the long, slow work of pursuing mastery. By day I run 60 Decibels. More about me · Browse by topic

Comments

One response to “What I care about, what you care about”

  1. Elizabeth Avatar
    Elizabeth

    Fantastic point. One thing that is interesting here is how meaningful the data is because it combines the quality and quantity of change. As you suggest, it’s convincing because we care about it. What else in our lives, that we care about, can be quantified and summed, other than time?

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