No one dislikes “innovation” as a concept. It’s like mom and apple pie (in the US at least) – no one will ever, ever stand up and say, “I’d like us to innovate less!!”
No, that would be too obvious. Instead they say, “Of course we want innovation but let’s….
…make sure we don’t go over anyone’s head.
…ensure we don’t surprise people, or offend anyone.
…get buy in from all potential stakeholders.
…form a working group to think it through a little more.
…dot every i and cross every t.
…not go too fast.
Sorry but it doesn’t work this way.
Not all innovation is about lone wolves in back rooms – in fact the most innovative cultures are highly collaborative. At the same time, you have to decide what you value, and be willing to make tradeoffs to protect it; add one thing too many to the mix (that extra approval, that check and balance, that unwillingness to step on a few toes) and you extinguish the flame.
Everyone loves the idea of innovation, but most people are unwilling to take their culture to a place where innovation thrives.
That’s why it’s so rare.