Sasha Dichter

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What you’re not

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Sasha

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This sign is in the window of a great omakase sushi bar in New York.

Eight words and you know what you’re in for.

Saying what you’re against is a great shorthand way to describe yourself.  You tap into all the emotions that the thing you aren’t (whatever that is) created in the years before you arrived.

Of course, you’re limiting yourself to the people who don’t like the thing that you’re standing up against, but that’s probably enough for now.

I don’t love the negativity this approach implies, but at least you’re standing for something and people will grok you pretty quickly.  It’s a start.

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Sasha Dichter

I’m Sasha Dichter. I’ve written this blog since 2008, about generosity, fundraising, leadership and the long, slow work of pursuing mastery. By day I run 60 Decibels. More about me · Browse by topic

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One response to “What you’re not”

  1. Phillip Blackerby Avatar
    Phillip Blackerby

    “Limiting yourself to the people who don’t like the thing that you’re standing up against” is a _good_ thing! The specialist in a narrow market can charge premium prices and create a loyal following. Specialists nearly always make higher margins than generalists. If “everyone” is your market, no one is your market. Entrepreneurs: know who you are, who your are not, then tell people!

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