Wouldn’t it be great if there were a way to break through all the clutter, to stand out from the mountain of emails in your customers’ inbox, to have your voice be a clarion call above the deluge of Tweets and Facebook updates?
Guess what, there is: a mode of communication where instead of competing with 150 others’ messages in a day, it’s just you and maybe 1 or 2 other folks; it’s direct and gets people’s attention right at that moment; it’s a way to show that you care more than the other guy.
It’s called a telephone.
Yeah, that’s right. Pick it up, dial the number, talk to another human being directly.
All those scheduling emails are a way to hide. All those emails full of questions and a proposal that you find a time to discuss three weeks from Tuesday are an even better way to run away.
Today, pick up the phone three times (let’s start small) when you otherwise wouldn’t. Call up a customer, impromptu, and talk to them.
That customer is getting 150 emails a day and 3 phone calls, and you’re wondering why you’re having trouble getting her attention?
Call.
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