Swagger Wagon – just for fun

Mostly, this just made me laugh out loud.  A handful of you – who happen to be the exact people Toyota wants to buy the Sienna – will laugh out loud too, and the rest of you may not which is OK too (or maybe you will since the video has more than 5 million views and counting…).

Think about how well Toyota has to know who their customer is to make this.  Not just demographics but mindset and self-image and shared experiences and values. This is the perfect story that matches that worldview.

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