You certainly know who your top customers are from YOUR perspective – the ones who account for most of your revenues and most of your profits.
But do you know how many of them consider YOU to be their most important relationship? How many of them love you best of all?
The first question is easy to answer, the second one is much more important.
: 
: 
: 
: 
: 
: 
: 
: 
: 
: 
: 
