I was walking down the street today and passed a guy handing out fliers. He handed them to the guy in front of me, looked me up and down (blazer, slacks and all) and didn’t give me a flier.
Good for him.
The flier probably doesn’t cost more than two cents. So he’s not saving money. But he’s decided who his customer is – who he wants to attend the opening or who he wants to buy whatever he’s selling – and he’s decided it isn’t me.
I don’t know if his criteria are right, but at least he knows that some people are in and some are out.
Are you making these kinds of choices, or do you just hand the flier to everyone out of desperation?