The catch

To thank someone in a way that touches and moves them, you have to feel real gratitude.

To be outstanding at customer service, you have to want to make your customers love your product (not just be “satisfied”).

To have employees who consistently make the right decisions, they have to care about the brand, the company, and its success.

Faking it only gets you so far. 

To give yourself over totally to something, you have to care.

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