It couldn’t be simpler: today is End Malaria Day. A million people a year still die from malaria. Bednets keep out mosquitoes and save lives. You can help.
So here’s the deal: for $20 (Kindle) or $25 (paperback) you can buy a copy of End Malaria. $20 of the proceeds for every copy go to Malaria No More. Full details on the End Malaria Day website.
This is worth doing because the cause is worthwhile, the organization is the real deal, and you can actually save lives with your $20.
If you need more motivation, you’ll be getting essays from the likes of Tom Peters, Dan Pink, Brene Brown, Gary Vaynerchuk, Seth Godin, Sir Ken Robinson…. (there’s 61 of them.)
This is the exact moment when you think “this is a good idea, I should probably do this” and then you don’t. Go ahead and do it. You’ll feel great about it, you’ll be part of something important, and you’ll get a great book in the process.
Seriously, BUY THE BOOK.
Then post to Facebook and Twitter (for example: I just bought End Malaria to celebrate World Malaria Day: http://ow.ly/6nFUS). Email this post to 10 people. Tell a friend.