The spirit of service

Most people get into nonprofit work because they want – in some way, big or small – to change the world.  This spirit of service defines our missions, which are not vague platitudes about “delighting customers” or delivering “superior results to our stakeholders,” but are real, tangible, and laudable: end malarial deaths in Africa by 2015, feed the hungry in New York City, make the foster care system work for kids, enable every kid in Harlem to go to college.

And yet.

And yet we get busy with “the job,” and it can become more real and more palpable than the mission.  We sit at desks day after day looking at spreadsheets or writing yet another report, and though we hear the echo of why we’re there, this original purpose can morph – not immediately, but eventually – into background noise.

We’re wired, fundamentally, only to experience fully the reality in front of us.  And because our daily interactions, the stresses of life, the honest considerations about our own goals and aspirations, dominate our experience, there’s the risk that this day-to-day reality gets decoupled from the spirit of service we expect to pervade our work.  And so, like at any job, there are high points and low points, successes and disappointments, days when our contributions are recognized and days when someone (peer, boss, donor, board member) is careless in how they speak to us.  We, too, have highs and lows.

Unless.

Unless we take every opportunity to stoke the fire that burns within – for ourselves and for our peers.

Unless we look for chances to keep that flame lit, by giving our employees, our volunteers, our donors a chance to feel, breathe, see and touch the service that is at the core of what we do.

Unless we create space to swap stories, whether close by or far away, of people whose lives have been transformed by our work.

Unless we find moments, hours, days, to pull back from the frenzy that pervades our days (how could it not? The problems are so big, our urgency so great) to reconnect to the original sense of what we’re here to do.

We are blessed to have the privilege to serve others.  And it is a privilege.  There is no higher calling.

From that kernel of truth, I’ve no choice but to wonder: is it naïve to think that we might conceptualize our professional lives differently?  Is it possible that the question “what’s best for me, for my career, for my life?” should pale in comparison to the question “am I doing the most good I can possibly do?”

Because I do believe that one has a different orientation when one says, “I’m here to make a change in the world” (goal-oriented, and with it ego) and when one says, “I’m here to serve.”  To be sure, if we, our employees, our volunteers, our donors do not feel nourished, respected, honored, and challenged, then there is no way we can serve others effectively.  But are careers dedicated to service fundamentally different?  What is the right balance here?

Pictures and Frames

Here’s an idea pilfered (with permission) from my friend Jennifer.

It turns out that when people go to museums, they spend up to 10 times as much of their time reading the blurbs next to the artwork as they spend looking at the artwork itself.

Which might be why, when we try to describe what we do, we essentially write blurbs that are good enough (at best) to sit next to the picture…which is a shame since we’re all in the business of creating art.  You know: “We aim to revolutionize the customer experience by enabling real-time interaction in a customer-centric fashion using…..”  (Zzzzzzzzzzzzzz).

And yes, the nonprofit sector is the worst offender here, because the things we’re doing, the things in the picture frame, are so motivating and so real, and they inspires such a deep human connection that it’s doubly shameful that we use such wilted language to describe what we do.

So, the next time you sit down to write down what you do or to explain it to someone, start by imagining the picture that’s inside the frame, and describe what you see instead.

I promise it will be more real, less polished, and less likely to be interchangeable with the next organization up the block that seems, to all of us, to do the same thing you do.   (And I bet you’ll write it in real English too!)

Go ahead, even if it’s not your job to do this stuff, imagine the picture that’s inside the frame for your organization.  Describe it 6 words or less.  Send your description to the CEO and to the people that really matter.

Have fun.

[NOTE: Just realized that Katya’s (Network for Good COO) blog has some great step-by-step tips about how to do this.  Thanks Katya!]

add to del.icio.us : Add to Blinkslist : add to furl : Digg it : add to ma.gnolia : Stumble It! : add to simpy : seed the vine : : : TailRank : post to facebook