On Interviewing Well: Treat it Like a Sales Meeting

A job interview isn’t fundamentally different from a sales meeting—and, in both cases, we need to avoid two traps:

  1. Reinforcing an unequal balance of power (by seeming desperate)
  2. Talking too much and listening too little

Equalize the Balance of Power

I’ve mentioned this before, so I won’t dwell on it: there’s a subtle shift between showing up as:

  • An interviewee—someone who just answers questions well
  • A potential business partner—a meeting in which two people are working to figure out if there’s a fit between the person (attitude/skills), the job, and the organization (culture/need).

The vibe is one of mutual, respectful exploration. The interview is about much more than clearing the basic hurdles—that puts you in the top 5 or 10 group, but it doesn’t get you a job.

Listen More

The trap of any sales meeting is spending too much time talking about yourself and your product, and too little time learning about what your prospect is looking for.

It’s even easier to make this mistake in an interview: to think that if you earnestly answer every question, you’ll have gotten it right.

Instead, hold a mindset of genuine curiosity, and be as thoughtful about asking great questions as you are about giving great answers.

Don’t do this at the expense of answering the questions that have been asked of you. You must convey that you are a compelling candidate, that you are interested, and that you have strong answers to the interviewer’s questions.

Use Preparation to Ask Great Questions

But you also want to engage in meaningful dialogue, and you can do this with great preparation that’s far beyond the superficial glance at the company website. Things like:

  • Using AI to learn about the company’s strategy.
  • Finding articles or talks given by your interviewer.
  • Spending meaningful time on LinkedIn to figure out who you know in common.
  • Developing your own hypothesis about the challenges they are grappling with, and coming with solutions to those challenges.

Everyone is flattered by someone expressing deep, genuine interest in them. Your thoughtful curiosity shines a light on them, and it might even get them to drop their guard and share what’s really going on at the company.

You can ask questions like:

Could you tell me more about the division I would be a part of? What’s going well, and what are the challenges?

What would you say this group is best at and what are areas you’re trying to shore up?

Could you describe the culture of this team? Does it differ meaningfully from the overall organizational culture? How?

If I’m really successful in this role, what impact will I have had?

The goal of these questions is to find a jumping off point for conversation, so you have the opportunity to say things like:

  • “It sounds like you’re eager to have this team take more risks. Is that right?” And then share some thoughts of how you’ve seen that happen / helped make that happen in other places.
  • “It sounds like getting a better understanding of customer needs is a real priority. Have you thought about _______.”

Uncover a Real Pain Point They’re Trying to Solve

When you get the interviewer to put a real pain point in front of you, the two of you are suddenly working together to address that issue. This is both a more interesting interaction than the traditional interview, and a dry run of you working together with this person.

Once they’ve gotten a taste of that, they’ll instinctively put you in a different category than all the other candidates: they’ve interviewed everyone else, but they’ve gotten a glimpse of what it’s like to work with you.

And you’ve also gotten to see what it really will feel like to work together, so you’re in a better place to see if this is going to be the right place for you.

Everybody wins.

 


Other posts in this Series:

On Interviewing Well: Introduction

On Interviewing Well: Convey Deep Self-Knowledge (3-3-2)

On Interviewing Well: Owning Your Agenda

On Interviewing Well: Intention

On Interviewing Well: Owning Your Agenda

We are at our most effective when we have a clear sense of purpose.

Heading into a job interview, that sense of purpose is captured in three sentences:

This is what I want them to know about me.

This is the work I’ve done that will convey why I’ll be a great member of their team.

This is what I want to learn about them.

It’s easy to get unmoored in interviews: it’s an artificial situation and we can revert to the person we were years or decades ago—when we had our first interviews—instead of the more intentional, confident person we are today.

The most important thing to remember is: the dutiful question-answerer is not the person who gets the job.

The person who gets the job is someone who comes in with executive presence that is communicated through a clear sense of purpose. That purpose is manifested by conveying a clear body of work that shows why you’re the right person for this job.

This is a delicate rebalance of the power dynamic that typically prevails.

As you walk into the room, the interviewer has all the power: you’re one of hundreds of candidates aiming to “win the bake-off.”

But if you enter with strong presence and clear intent, and you focus on communicating your relevant body of work, that balance starts to shift towards one in which two people are having a conversation to discover if working together will meet both of your goals.

Of course, you’re walking a fine line here. While you want to come in with a clear purpose, you can also push too far. If you communicate that all that’s going on for you is evaluating them, you’ll probably come across as arrogant and get passed over.

But clarity about why you are here and fidelity to those goals will infuse all your responses with additional crispness. You will convey the points you need to get across even in the face of a barrage of surprising questions. And you’ll be more likely to stay grounded throughout this grueling process.

In summary:

Their agenda is: to assess me and find the best candidate for the job.

My agenda is: to clearly convey who I am, why I’m here, and what I bring to the table; to understand who they are and whether they’re the right place for me.

Attitude matters as much as what you say in any job interview.

 


Other posts in this Series:

On Interviewing Well: Introduction

On Interviewing Well: Convey Deep Self-Knowledge (3-3-2)