Wow! We did it.

Thanks to all of you and to friends around the world, today my birthday wish came true!

Goal: raise $720 for Acumen Fund online in 5 days

Result as of 2:49pm 11:59pm, Aug 28, 2009:   $810.72 $968.72 raised ($380 $538 on Facebook Causes; $430.72 directly to Acumen Fund)

Unexpected result: learning by doing; seeing what does and doesn’t work with direct fundraising appeals; being touched and moved by old friends, readers, and family who chose to participate in ways large and small.

I’m off to celebrate.  Have a great weekend, and thank you for all you did.

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Sales 101

Mea culpa.  I fell into the oldest trap in the sales book.  I did a good job of explaining a need, and then I asked my blog readers to give to Acumen Fund before this Friday.

But I let you all down, so I wanted to apologize.  I didn’t explain the most important thing.

This is about YOU.

Really.

YOU.

The person reading this blog post.

Right now.

Not anyone else.

YOU.

And it’s about NOW, because if you click to the next blog post, you won’t come back to do this, and I know you want to.

You’re probably one of the hundreds of people who read this blog daily.

I know you care about making the world a better place.  I know you care about fairness and justice and I know you want to be part of something bigger than yourself (we all do).  So I let you down by not helping you do that – by making clear that this is about YOU doing something NOW.

Not anybody else, and not any other time.

Go here (Acumen Fund site) or here (Facebook causes).  The $36 increment is optional but fun.

Make a statement.  Give.  Whatever amount you can.  You will be happy you did, I promise.  And it will mean a lot to me and to you.

Here’s our story, in 18 minutes.

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Real giving conversations

I had a fascinating, far-ranging conversation today with a friend about philanthropy, touching on giving, donor accountability, what an individual gift means in the context of larger pools of money, how people really make philanthropic decisions…the works. Out of the blue, he says, “this is highly emotional, this business of giving.”

In another conversation today, another friend told me that his giving is “an expression of who I am in the world.”

Pretty heady stuff.

People can write analytical papers until they are blue in the face about the efficient allocation of philanthropic capital, but unless they spend some time on the front lines, I worry that all the real substance around how and why people give – for expressive, emotional, personal, sometimes selfish, always human reasons – is and will continue to be lost. This is part of the reason I wrote a manifesto a while back, because I think the business of giving – how and why it’s done; but also how important it is to raise money in the right way – is often fundamentally misunderstood.

People bring their whole selves to their giving decisions, and if you are going to engage with them at that level, you have to be prepared to bring your whole self to the conversation. This starts with knowing who you are and knowing why you’re there, talking to someone, and asking her to give.

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Delight in the unexpected

I just received a totally unexpected, perfect gift out of the blue from a friend for absolutely no reason.  It’s probably the most surprising gift I ever received.  It showed the person was paying attention and thinking of me; it was just what I wanted; and there was no good reason to give it to me, so the surprise factor was off the charts.

Lately my wife has been less and less interested in the big meal and big gift on the big day (anniversary, Valentine’s day, birthdays) in favor of the perfect meal at a surprising time on an otherwise inconsequential evening; the “I just saw this today and I thought you would love it” gift.

Delight is about the gap between what you expect and what you receive, so you have to pick the right thing at exactly the right moment — which is exactly when someone least expects it.

We all might want to rethink when is the right time to try to delight our customers, friends, loved ones.

Happy weekend.

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Let’s trade in these old stories

Roll the tape from my childhood TV screen: image of a 4 year old Ethiopian girl, ribs visible, distended belly, flies on her face, and a voice over, “For just 50 cents a day, you can feed this child.”

This story is  emotional, concrete, personal…and effective.  It accomplished its goal (getting people to donate).  But the aid did not get to the root of Ethiopia’s problems.   And the image of the poor, suffering, African child who needs to be saved is tremendously destructive.

This story, and its many cousins (the emotional appeal, focused on pity) were in vogue in the 1980s, and they got people to dig into their pockets to donate to international charities.  They also did a lot of harm.  They dehumanized people, creating an us/them mentality.  They fed on and into a  power imbalance.  They created distance rather than connection.   All of this in the service of getting someone to do something good.

The good news is that this storyline is mostly dead.  But there’s a newer version of this story that’s still pervasive, and it’s more subtle.  It’s the “here is what you’re buying with your money” story.  “For $10 you can buy a bednet that will save a life.”  “For $120 you can buy a goat that will feed a family.”  “For $5,000 you can dig a well that will provide safe drinking water.”

Here’s what worries me.  It is true that you can buy and deliver one bednet, one goat, or dig one well for $10, $120, or $5,000.  And as a donor you absolutely want to know that your money is being used well, and a concrete connection reinforces that feeling.

But just because the one story is true doesn’t mean it remains true when you play the same reel 1,000 times.  When you want to dig thousands of wells or provide livestock to millions of families, don’t things get a whole lot more complicated?  And, by the way, who came up with the technology to create that mosquito net?  Who is funding innovation to create the next, better solution?

We need better stories, ones that recognize that we are all interconnected.  Ones that put dignity and creativity and innovation at the center.  And ones that give space to create complex solutions to complex problems – while still giving people a sense that they are part of the solution.

I think part of the answer comes in replacing the somewhat misleading concreteness with membership and inclusion.  Your $15 is helping solve this problem.  And better yet, here are a bunch of other people who are also interested in being part of this same solution.

Let’s share our stories, why we care, what we hope to see accomplished, and what else we are doing to make the world a better place.

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Everybody wants something

The next time you sit down to talk to someone in a professional setting, remind yourself that that person wants something.  There’s a reason they are sitting across from you.  Their reason may even be that they want to help you. But they have their own separate motivations and agenda.

It’s so easy to get tied up in what YOU want that you forget altogether that the person with whom your speaking has an agenda, has wants, has needs, has motivations.

I find that remembering this actually makes it easier, not harder, to ask for things.  It allows you to say, “You and I are both here for a reason, and if we have a good meeting we will get something done – something will happen as the result of our conversation.  This means that I don’t have to pretend that I’m talking with you just to make conversation.”

In fact, I think it’s a great show of respect – of people’s time, their worth, their value – to be clear and upfront that there’s a reason you are meeting with them.

This isn’t to say that there isn’t an art to asking for things.  There is.  But it’s so easy to talk yourself out of making that ask that it helps to remember that the person to whom you’re speaking wants something too.

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What do philanthropists care about?

Continuing a conversation from last week, I again have to acknowledge Seth Godin for understanding as well as anyone how REAL buying decisions (philanthropic, b2b software sales, you name it) are made.  You should read the full post, “The rational marketer (and the irrational customer).”  Here’s the punchline (Seth is talking about when you, the marketer, know your product is worth buying but your customer doesn’t):

You know that your car is more aerodynamic. You know that your insulation is more effective. You know that your insurance has a higher ROI.

…The problem is that your prospect doesn’t care about any of those things. He cares about his boss or the story you’re telling or the risk or the hassle of making a change. He cares about who you know and what other people will think when he tells them what he’s done after he buys from you.

The opportunity, then, is not to insist that your customers get more rational, but instead to embrace just how irrational they are. Give them what they need. Help them satisfy their needs at the same time they get the measurable, rational results your product can give them in the long run.

Let’s say that last bit again: “Help them satisfy their needs at the same time they get the measurable, rational results your product can give them in the long run.”

So if I occasionally get frustrated with the dialogue around creating more efficient philanthropic marketplaces, it’s because I don’t always see real, honest incorporation of how philanthropists’ really make decisions.    So, yes, we need to move the dialogue forward (in terms of making giving more efficient, helping the most effective nonprofits rise to the top, etc.), but doing this while overlooking / downplaying the donors’ reality is inevitably going to come up short.

This is why I loved Renata Rafferty’s description of “dinosaur philanthropy” on the Tactical Philanthropy blog.  We need to start where the bulk of the giving is – and the bulk of the givers are – if the conversations about measurement are going to have a signficant impact on the flow of philanthropic capital.

Create your own reality

A few weeks ago my wife and I took a cab at night in New York city.  As we were leaving we noticed a black bag on the floor in the back seat.  It contained a Lonely Planet Guide to the USA, two pairs of ticket stubs (a Knicks game at Madison Square Garden and the Museum of Natural History), a digital camera, a business card of a trainer at New York Sports Club, and a copy of an Australian passport with some phone numbers in Kenya handwritten on the back.

We had a mystery on our hands.

We made a few phone calls to places that were underlined in the Lonely Planet guide.  The Harlem Flophouse was absolutely no help – the person who answered the phone didn’t speak English very well and had never heard of the guest.  We left a message at NY SportsClub.  Then we looked at the photos on the digital camera, hoping that somehow this person had photographed the outside of their hotel in NYC (sure!).  No luck on that count, but clearly our forgetful traveler had been all over the world on a long trip, including a stint in what looked like sub-Saharan Africa. What a shame to lose the record of that experience.

Next step: the Internet.  Facebook, Australian Whitepages, etc.  Luckily the traveler’s name was uncommon.  We sent a few emails, even tried calling an opthamologist’s office in Australia on Skype – but it was closed for a holiday and you couldn’t even leave a message.

A week passed, and then another.  Nothing. The trail had run cold.

Then, an email last night.  Our world-traveling Australian was back home.  He was thrilled, and so were we.  Better yet, his good friends are leaving tonight back to Australia.  We met this morning, and I gave them the bag.  They were thankful, and I was glowing.  Who could believe this story would have such a happy ending?

Why did this make me so happy?

For just a few minutes this morning, I got to live in a world that was just how I’d want it to be.  In that world, when you lose something, you get it back.  Complete strangers treat each other kindly and with respect.  Generosity is the norm.

And then I got to thinking about philanthropy and the warm feeling I had.  And it helped remind me that philanthropy is an act of giving, and not an asset allocation.

This may seem obvious, but all the talk about creating more efficient philanthropic marketplaces and increasing donor demands for objective data seems to miss this point:  that part of the reason people give is so that the world, for them, can be how they want it to be – at least for a little while.

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Should foundation program officers be more like venture capitalists? (Part 2 of 2)

(This post first appeared on the Tactical Philanthropy blog, as part of a conversation Sean Stannard-Stockton kicked off on creating a ‘capital market’ for philanthropy.  It is the continuation of my earlier post on whether foundation program officers should be more like venture capitalists.)

One of the big problems we need to solve as a sector is how to find ways to scale highly effective nonprofit organizations.  Kudos to Sean for raising this question and also for highlighting the power dynamic that can often exist between funders and grant recipients.  (I particularly like George’s reference to the need to be a “chameleon”, which captures the issue very nicely).

At Acumen Fund, about two years ago we realized that we were in a position for a major scale-up of our work, and we also recognized that the best way to do it would be to raise a large pool of unrestricted philanthropic capital that would take us to the next level.  We set out to raise $100M over two years in unrestricted capital in May of 2007, and by the end of 2008 we raised $85 million against this goal.

One of my reflections having led up this effort is that individual philanthropists are typically much more prepared than institutions (foundations and corporations) to make large, long term, multi-year, unrestricted gifts.  (That said, there are some institutions that are exceptions to this rule, and I do believe that when programmatic goals of a nonprofit align closely with those of a foundation, large gifts with some restrictions can provided needed growth capital that allows for the kind of organizational investment that growing nonprofits need to make.)

Where things get really tricky is when a nonprofit that might be ready for tens of millions of dollars of growth capital (the $10-$30M that George Overholser suggests is a good reference point) finds itself mostly able to raise programmatic grants (often narrowly restricted) in $50,000-$100,000 increments from foundations.  Programmatic grants like this can create the two-headed hydra of not having sufficient funding for “overhead” (a.k.a. non-program staff), combined with the communications, relationship and reporting challenge that can come with having 100 individual $50,000-$100,000 grants (an absurd number, but this would get you to $5-$10 million) – the “chameleon” problem.

The irony is that in other lines of work – venture capital; executive search; etc. – being able to find and invest in a world-class team of people is seen as THE differentiator between good and great firms.  Yet all too often, foundations seem unwilling to invest in people and organizations, instead seeing nonprofits as a means to a programmatic end.

The problem with a world in which the most proactive, risk-taking philanthropists are individuals (rather than foundations) is that it has the potential to limit severely the types of new nonprofits that will be successful at growing to scale – namely, the winners will be those organizations that are run by individuals who are capable of building strong and deep relationships with ultra high net-worth individuals. Nonprofit CEOs who can do this bring together a unique combination of skills, but if this is only real way for anyone looking to grow a new nonprofit, then we as a society have a problem. (though large scale retail fundraising using Web 2.0 tools is a potentially interesting solution).

The potential I see is to have foundations bring together both know-how about what it takes to solve major social problems AND a risk appetite to put capital behind organizations (and not just programs) that have a real chance at building those solutions.

For now, at least, it seems like we’re coming up short on the appetite for risk and for openness to the idea that investing in great teams and building great institutions will be what brings forth the next wave of groundbreaking nonprofits.

Alert the press!! Weingart Foundation breaks new ground

If I were writing for the NY Observer or some other similarly sensationalist newspaper, I’d write a headline that says:

“Nation Stunned: LA-based Weingart Foundation Places Trust in Nonprofit Grantees”

This is absolutely, positively not meant to be a dig on the Weingart Foundation.  To the contrary, they deserve praise.  As the LA Business Journal reports, the Weingart Foundation has announced that it will “offer unusual ‘core support’ to underwrite administrative costs for social service agencies that provide necessities such as food, shelter and health care to the region’s poor, unemployed and sick.”

This is contrary to normal practice, wherein “Most philanthropic foundations traditionally give large grants that pay the costs of specific programs but do not underwrite non-profits’ operating costs, such as staff salaries and rent. Many non-profits get their operating cash typically from their own fund raisers or from direct donations.”

My point is: the fact that this is newsworthy is a reflection of how far (too far) things have swung in terms of foundation grantmaking to nonprofits.  There’s a serious power imbalance here, one that has to change if we are going to increase the impact and efficiency of the nonprofit sector.

There’s a longer history here, one that I will be exploring over time on this blog, but as a starting point imagine the following in the for-profit sector:  Blackstone or some other private equity fund investing three million dollars in a portfolio company, but restricts the funding to the purchase of an Oracle database, with 10% for “overhead.”   Guess what?  That never happens, because it doesn’t make a lick of sense.

So why have we ended up at this perverse equilibrium in the nonprofit sector?  The list of reasons might include:

1. A desire for funding to go “to the beneficiaries”

2. Concern that nonprofits are not efficient enough, and that limiting grants in this way will lead to increased efficiencies

3. Because there’s a serious power imbalance between people who hold the money (the foundations) and the people who use the money (the nonprofits), so the people with the purse strings get to write the rules. (something I talk about more here)

4. Because the donors have their own philanthropic agenda, and fitting unrestricted funding into a specific agenda is difficult

5. The fear that on the part of the foundation program officer that one of their grantees will end up as front page news because of exorbitant salaries paid to their top executives or CEO

The result of all of this is that we end up with scores of nonprofits twisting themselves into knots to manage a series of too-small, too-specific “program” grants, with individual donors asked to pick up the difference between what’s funded and what’s needed to deliver on the non-profit’s mission (weren’t the foundation supposed to be the trailblazers in this equation?).

Worse, the nonprofits get tied into a cycle of yearly make-the-numbers funding, and they end up perpetuating the myth that you can neatly separate a non-profit into “program” and “everything-else-that-really-isn’t-that-worthwhile-but-we-have-to-do-some-of-it-even-though-we’d-rather-not.”

Lots more to talk about here, but here’s a starting point:  Do you think you’re going to get the best people to do a job that you (foundation program officer; non-profit grant-writer) have proclaimed is in the “not terribly worthwhile” bucket?

(Hat tip to Sean Stannard-Stockton at the Tactical Philanthropy blog for pointing out the LA Business Journal article.)