The Purple Tree

This spring, on my daily morning dog walk, there was a purple tree in the woods. I think it’s been there every year, but this was the first time I really noticed it.

Each morning when the sun was out, I’d try to capture it: the blooms, its contrast with the trees around it, how the light filtered in and around it. None of my photos did it justice.

I’d look forward to seeing it every morning. Perhaps today was the day when the light would hit it just so.

And then, a few weeks of rainy mornings.

When I finally made my way back to the woods, it was gone.

It wasn’t just that the purple blooms had fallen off. In the midst of the green lushness of early spring, I wasn’t even sure which tree it was.

How impossible that something that was the focal point of my mornings could disappear. It could fade and become just another tree.

Lately there have been things I’ve been carrying with me that I’ve deeply wanted—sentence after sentence that starts with “If only…”

And then some of them come to pass, in part or in full, and the joy I expected to feel fades as quickly as that purple tree.

I’m working on it, though.

Working on letting that thing that was special, that thing that would make all the difference—I’m working on experiencing the joy, or the relief, or ease, that I’d been looking forward to for so long.

Here’s what you’ve been able to do

The Citibike app has a nice new feature, a pull-down menu that shows information on your latest ride and on your cumulative rides.*

It’s pretty cool to see that I’ve done 613 rides for 113 hours, covering nearly 700 miles. I never would have known that, and this helps me see the impact of Citibike on my life and my health in a new way.Citibike_IMG_4550So often when we engage with donors it’s about the next thing they could do if they give again. Most organizations miss opportunities to thank and honor people, and more still forget to make it easy for people to see the cumulative effect of their giving – what it all adds up to.

“Here is how much you have given, and here is what has been possible because of that.”

When we share that cumulative effect with others, we empower them to see how important they have been. And they’ll be much less willing to let go of that feeling, of their connection to your organization, once they understand what it all adds up to.

 

*P.S. Dear Citibike, the distances calculated seem about 30% less than the figures from Google maps.  That 1.7 mile ride (above) is apparently 2.4 miles long.  Just goes to show, once you start sharing this kind of data, people care about it a lot.