Shamelessly reposting from Chris Brogan’s blog (which I just started reading and will keep on reading).

This is how Woot announced its acquisition by Amazon.  Made me laugh out loud.  Plus it’s saying “we’re still us, even though we got acquired.”

And when was the last time anyone forwarded you a press release?  I guess it was the last time it had a rapping monkey puppet.  Genius.

What a great reminder – you don’t do memorable by following all the rules.  You do memorable by being remarkable.  That is, by doing something worth remarking on, by being willing to stand out, by being willing to do something that some, maybe a lot of people, won’t like.

(if you can’t see the video below, you can see it on YouTube).