Why the signs matter

Check out the signs in your office, the photos, how clean the kitchen is, whether the clocks are set to the right time.

Or, pay attention to what happens when you have a visitor. Who greets them when they come in? No one? Just the receptionist? Or anyone who walks by?

When you boil it down, there are two kinds of organizations in the world: ones in which everyone acts like owners, and ones in which people just do their jobs.

In ownership cultures, people lean in on tasks big and small — because it’s ours, not someone else’s, and every last detail matters.

There’s no in between. Choose.

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