In further proof that most important innovation involves the reassembling of existing ideas in new, surprising and powerful ways, I’d encourage you to check out this talk by Matthew Weatherley-White at SOCAP 2016.
Matthew’s big idea goes something like this:
In Austria, organ donation rates top 90%, in Germany they’re below 14%. Why? Because in one you have to opt in to donating your organs, and in one you need to opt out. And what could be more important, or more personal, than organ donation?
So maybe the way to make investing with a purpose mainstream is to stop fighting to change people’s minds and instead make it a default strategy.
[If you’re not seeing the embedded video below, you can click here to see it.]
If I were to describe the video in joke form, it would go something like…
Q: What do the Twilight Zone, organ donation and ESG investing have in common?
(If you can make that into an actual joke, you win a prize.)