The easiest way to make some understand how valuable they are and the difference they make is by praising them.
Not empty words, not loose compliments. Actual, specific, context-relevant praise that they will value.
Ah, “that they will value.” Indeed.
To do this we must go back a few steps, to figure out not only the work they do and where they shine, but also how they see themselves and the sort of reinforcement that is important to them.
This requires recognition, from the outset, that what’s important to each person differs in fundamental ways. It means being both attentive and curious, and being consistently outside of your own head and its internal chatter. And it means always being on the lookout for moments when people shine, and being quick to reinforce the great things that they do.
So, yes, that moment of giving the praise is a simple one. But there’s a discipline and a practice of all the steps leading up to that moment.