Break down any presentation and you’ve got three building blocks: stories, facts and synthesis.
Since we’re generally not comfortable as storytellers, and since it feels safe to report on the facts, lots of presentations divide up the pie like this (“we did this and then this and then this.”)
There are two shifts we can make across the board so that we can connect with our audience.
The first is to radically change the balance between the three layers of the pie – spending about equal time at each level.
The second, equally important, is to realize that your facts are only there to work for your stories or to support your synthesis. That means you only share facts that serve either to substantiate a point that a story makes someone feel; or you share facts that serve as a jumping-off point for synthesis (aka “the big picture” or “the takeaway”).
Facts that aren’t working for you are facts we don’t need to hear.