Here’s what you’ve been able to do

The Citibike app has a nice new feature, a pull-down menu that shows information on your latest ride and on your cumulative rides.*

It’s pretty cool to see that I’ve done 613 rides for 113 hours, covering nearly 700 miles. I never would have known that, and this helps me see the impact of Citibike on my life and my health in a new way.Citibike_IMG_4550So often when we engage with donors it’s about the next thing they could do if they give again. Most organizations miss opportunities to thank and honor people, and more still forget to make it easy for people to see the cumulative effect of their giving – what it all adds up to.

“Here is how much you have given, and here is what has been possible because of that.”

When we share that cumulative effect with others, we empower them to see how important they have been. And they’ll be much less willing to let go of that feeling, of their connection to your organization, once they understand what it all adds up to.

 

*P.S. Dear Citibike, the distances calculated seem about 30% less than the figures from Google maps.  That 1.7 mile ride (above) is apparently 2.4 miles long.  Just goes to show, once you start sharing this kind of data, people care about it a lot.

Dear nonprofit

[Here’s the link to yesterday’s letter: Dear (potential) donor]

Dear nonprofit,

Speak up for yourself!  Don’t play the supplicant, tin cup in hand, hoping that some change will fall from that purse (or that pocket).  Your time is precious and the playing field is level.  You offer something of great value, both to the beneficiaries of your work and to your (potential) supporters.

Believe that and start treating yourself with the respect you deserve.  Believe that and start treating your potential supporters with the respect they deserve.   Be clear what you’re talking about and why, state out loud your hopes and expectations for where this conversation is going, risk saying early on what your goals are – knowing full well that the whole thing might crash and burn because you had the nerve to say something out loud that others were thinking.

It is true that the best partnerships take time to develop, that they can meander and take surprising twists and turns, that it’s not usually a straight line from here to there.  So be open, be generous, explore and share your dreams.

But by all means act like an equal partner in the endeavor, because you have so much to offer.

Sincerely yours,

Your (potential) donor

Dear (potential) donor

Dear (potential) donor,

Please, please, be careful and clear with your intentions, with your time, and with our time.  I know you don’t want any special treatment, and I know you don’t want different rules to apply to you…but they do.  (Nonprofit) folks will always take that extra, exploratory meeting with you, that broad-ranging conversation to better understand the sector, the work they’re doing, all the little intricacies that are their special sauce.  They’ll do it because they honestly want to share with you, and they’ll do it because it’s very difficult to tell the difference between a casual conversation and an active exploration of a partnership that leads to a funding decision.

(Worse than loose exploration, please, please, please, don’t make commitments that you cannot or will not keep.  There are few things more debilitating than that.)

It’s true, it really is their job – the nonprofit’s – to draw the line, to be clear, to ask you the tough questions.  But it’s a hard thing to do, and sometimes they won’t.  Sometimes they’ll talk and talk and talk, keeping that distant hope alive that sometime soon you’ll see that glimmer of what you’re looking for and decide to write a big check.  No, that’s not the only thing they see when they see you coming, but it is certainly part of what they see, and they’re going to give you more leeway than they would give to someone else.

So, please, explore, talk, brainstorm, ask questions, give advice, but also insist on clarity if they’re not being clear.  If you know you’re not planning to fund them, but the conversations are going great, you have a chance to speak up, to level set, to explain where things are and explain why you’re talking – because there are many ways to partner, and funding is just one of them.

You’ll be doing yourself and them a great service by speaking up.

Very truly yours,

Nonprofits

[coming tomorrow: Dear Nonprofit]