One of my greatest points of pride from 2014 is how far we have come at Acumen in how we think about and measure impact. So much of the talk in impact investing feels stalled on the question of whether to measure impact, and we’ve spent almost no time or energy, as a sector, on the HOW of measuring impact. I believe if we get this how right, we can measure impact in a way that makes sense for entrepreneurs and brings us real and real-time insight into customers and how we are meeting their needs.

In this talk at Acumen’s Partner Gathering from November, I share my thoughts on how we can break through the logjam in measuring impact by changing our perspective about about what impact measurement really is (hint: it’s about customer insights) and by using new tools and techniques (hint #2: mobile phones, call centers) to gather data.