Your voice

Yes, your job is to learn from the masters.

This means that, to start to tell better stories, you’re well-advised to study the storytelling techniques of great storytellers – whether Martin Luther King, or Ken Robinson, or Hans Rosling, or Bryan Stevenson.

And, to make sense of all of that, you’ll want to unpack how to give a great TED talk by learning from speaker coach Nancy Duarte or from TED Curator Chris Anderson (special for blog readers: use the REFERAFRIEND discount code to save 80% on Chris’ course).

You may even take things a step further when you realize that it’s not just storytelling that interests you, it’s really about creating a broader framing of an authentic narrative, in which case you’ll bridge to the work of Marshall Ganz and unpack the story of self, the story of us, and the story of now.

Or perhaps you are more of a writer than a speaker, in which case you’ll want to start with Anne Lamott’s Bird by Bird, and Stephen King’s On Writing, and Ann Patchett’s The Getaway Car, and grow from there.

(And no matter what you do, you’ll want to get your hands on Austin Kleon’s Steal Like an Artist)

But at the end of the day, technique will only take you so far.

At the end of the day, what the world needs from you is not a dim reflection of one of your mentors, not the echoes of someone who inspires you, not the loose parroting of someone else’s words, approach or demeanor.

What the world needs from you is your voice, your truth (here, now, at this moment), your honest language.

Because what we crave most of all are glimpses of humanity. What we long for are glimmers of the unique perspective that only you bring because of the combination of experiences and attitude and character that come together in you, right now, on a stage or in the written word.

To begin this exploration, ask:

Who are you when you are speaking to a close friend?

How do you sound when you give advice from the heart to your child after an argument with her best friend?

How do you show up when an old colleague asks for advice?

How do people say they experience you when you are at your best?

This real, true, honest you – the one who is brave or humble or funny or grounded or clever or bold or quirky – that’s the you we want to see most of all.

Generosity economy

In the ultimate world-colliding evening, last night I attended the graduation for the Class of 2011 Acumen Fund Fellows.  These 10 Fellows, selected from 700 applicants from more than 60 countries, are a humbling and inspiring assembly of talent, commitment, grit, drive, and empathy, and they spend a year working with Acumen Fund investees in India, Pakistan and East Africa as a training ground for lives in social change.

Chris Anderson, curator of the TED conference and all-around deep thinker and mind-bender, gave the Fellows graduation speech, and he led it off saying, “Thanks to a nice talk featured on the TED.com website last week, I’ve been thinking a lot about generosity and the role it plays in our lives.”  I couldn’t feel more humbled, or more honored, that Chris took the time to reflect on generosity – he’s the one who helped us all understand that taking the most incredible, insightful, and (at the time) exclusive content in the world and giving it away for free was the right business strategy and the right thing for the world.  He’s the ultimate generosity inspiration.

Chris started off talking about the evolutionary and biological bases for generosity, and all the research that has been done on the value of reciprocity, especially amongst pairings of individuals and groups that have reason to believe that they will have multiple encounters over time.  But he went further and shared research from experiments in which one subject was given $100 and had the option to give away any amount of that money, with the knowledge that the amount given away would triple.  Many subjects gave away all $100, and, even better, many recipients then gave back $150 to their donor.

Generosity begets generosity.  Trust begets trust.

At the same time, it’s incredibly easy to break the cycle – all you need is one shirker and the whole things spirals into a “no trust” equilibrium.  But the cycle can be broken: someone can take a generosity risk and reset the system.

At any moment, we have the chance through our individual actions to transform others’ behaviors.

Going further still, Chris observed that the best way to create generous action is through transparency: tell people to behave however they want to behave, but add the caveat that how they acted will be publicly known, and people act much more generous.

Transparency transforms behaviors. 

Chris’ final observation is that we can be generous in infinite ways, not just in sharing our money but in sharing our thoughts, our ideas, our wisdom, and that today the friction around sharing what we have to give has reduced dramatically.

It’s easier than ever to give (= spread ideas)

And suddenly we arrive at the big conclusion (not Chris’ exact words)

Increased transparency (e.g. living in a Facebook world) + frictionless idea-sharing (e.g. living in a blogging, YouTube, TED world) = We are living in a generosity economy

Discuss.

Spam tax

Somehow the spam I’m getting is getting better with subject lines that make me open the message (hmmm, maybe they’re reading some of my posts!). Things like “Can we meet this week?” and “Following up about next week’s lunch.”

I’m a huge, huge fan of Chris Anderson’s email charter and believe that there’s a LOT we can do to free ourselves from the non-spam email onslaught by changing our own behaviors and expectations.

But spam is still a huge amount of all email sent (as much as 90% in 2009, though it has been dropping lately), and spam that’s getting through my (and your) email filter is getting smarter every day.

So here’s an idea: create a $0.10 spam tax that is platform-independent (works on Google as well as Outlook).  If an email recipient hits the “report spam” button:

  • They are automatically unsubscribed from that email list (this may be difficult to implement, but if possible it would prevent abuse of the “tax them” link while also killing two birds with one stone – unsubscribing + tax)
  • If more than a certain number of people (100) qualify an email as spam, the tax kicks in (again to prevent frivolity)
  • Implement this universally with a single searchable web-based database of spammers, also listed tax paid, etc.

There’s some work to be done to make the tax big enough to have this be a real deterrent – ideally the tax level would be greater than what spammers pay to buy my email address.

This feels like a pipe dream, but maybe someone can take the idea and make it better.

My Outlook “Block sender” button doesn’t feel like enough any more, since these people are actively cutting into my (and your) productive time, and it would be of great public value to architect a “sin tax” that puts a damper on this.

For the comments section: what would you do with the money collected through this tax?