At the Beginning

At the outset of any professional relationship, there’s a period of definition. A time when both parties are figuring out “how this is going to work.”

Each person goes in with their own set point and expectations, based on their preferences and experience.

Their behaviors at the outset communicate how much this relationship will be similar to / different from those expectations. Things like:

  • Content: what topics are in or out
  • Tone: how formal or informal
  • Communication style: pithy to verbose
  • Pace: how quickly we respond (communicates: how important are these things versus all my other things)
  • Energy: high or low
  • Structure: high or low
  • Deadlines: are hit early / always / sometimes / never
  • Follow up: airtight / pretty good / loose / terrible

Especially with remote working relationships, our first few interactions are amplified.

They communicate what sort of path we are both on.

So it might be worth thinking twice: what are you communicating with that second email, that third Slack message, the time you propose for a first call, or how good your first deliverable is to someone new?

Human beings are hard-wired to fill in the blanks.

You can use that to your advantage.

Egg whites, scrambled eggs, and egg shells

I’m seeing eggs everywhere this week.

Seth Godin’s amazing new book, What to Do When It’s Your Turn – which you can still order and share here – has a great parable about his 8 egg white omelet. It is a story about the slippery slope of compromise and the taste of fresh herbs, and his omelet is fabulous enough to convince a skeptical food critic that there is, in fact, such a thing as a “delicious egg white omelet.”

Then I came across this video about how to make a scrambled egg without breaking the shell.

And Tim Ferris has a video that was seen more than six million times (six million!!) about how to peel an egg without really peeling it. The video is completely unremarkable and downright boring until 0:50 in, when Tim blows on the egg and it jumps out of its shell.

That one-second moment, and its contrast with how dull and under-produced the video is, encapsulates what makes stories and videos spread: a tiny instant of “wow” that gets someone to share it with a friend with a “you gotta see this” message.

If we can create “wow” around peeling an egg, surely we can create it around the important work that we do.

The first step is to stop sanding off the edges; the big leap is figuring out out how to create a moment that shows that the impossible is, indeed, possible.

Tim Ferris_egg