If free is the new black, because there’s no friction left in the system.

If our major sources of information are going to radically upend their business models because they’re competing under a completely new set of rules.

If the future of newspapers and magazines looks like National Public Radio, whose listeners decide what something is worth through the donations they make.

If our major sources of information are going, in one form or another, to become nonprofits.

Then when, exactly, is it time to learn how nonprofits do it, how they look someone in the eye and say, “This thing we do is worthwhile, and I’d like you to support it.”

Do you think the time is tomorrow or today?