The Value of Just Deciding

I recently reserved a rental car for a four day trip in January.

The difference in price between full flexibility / cancel any time and paying fully upfront was more than $200. Put another way, I’d have to pay more than 50% more to keep full flexibility.

I can rationalize until the cows come home about why this flexibility might be valuable to me. Something might change! (The weather, my plans, the number of people I need to drive somewhere…)  But the reality is, I’ve already bought the flight and have sunk other costs into this trip, and it’s happening.

Nevertheless, it’s hard to pull the trigger.

The emotional labor of pushing through all of those “what if’s” and just deciding is big. Big enough that I could even put off deciding all the way until January.

In fact, by the time January rolls around, my future self might have forgotten about the $200 wasted. Worse, my today self has an irrational disregard for the well-being of my future self, and is more than happy to have future-Sasha spend 50% more in four months time.

The point, as always, isn’t about the car rental, the odds of bad winter weather, or the fine print.

The point is that for most things, deciding now, and deciding quickly, saves us time and money, and brings with it countless other benefits, cultural and otherwise.

We allow ourselves not to decide by telling ourselves that we’ll know more in the future, and that preserving optionality has real value.

Just as likely, though, is that this is a story we tell ourselves to justify our unwillingness to push through the resistance.

The costs of indecision are big, and they build upon themselves.

Decide today so that you free up your financial and emotional resources for more important things.

Good Decision-Making

Ultimately, our job as leaders boils down to a few things. Having a vision and strategy that is shared, understood, motivating and that inspires action. Creating a great culture. Hiring and supporting great people. And, maybe less obvious, creating an organization that’s good at making decisions.

It turns out that there’s a very high correlation between organizational effectiveness and the quality of organizational decision-making. And the best, most actionable article I’ve found on understanding the quality of an organization’s decision-making says it’s function of:

  • Speed: how fast do you decide?
  • Effort: how much work goes in to making decisions?
  • Quality: how good are the decisions?
  • Yield: how well do you turn decisions into actions?

As someone who’s transitioned from the non-profit to the for-profit sector, my experience is that non-profit organizations typically decide more slowly and with more effort, all without resulting in consistently high(er) quality / higher yield decisions.

I think this is a function of the more multi-faceted accountability in the non-profit world (multiple criteria for success, multiple stakeholders). This in turn leads to slow(er), high(er)-effort decision-making which begets a culture that accepts slower, higher-effort decision-making, even when it’s not always needed.

This is not to say that faster is always better: speed is not useful if we make lots of quick, poor decisions.

Indeed, one of our jobs as leaders is to consistently walk the line of always moving quickly while managing to get the right input from the right people, so that decisions are (mostly) high quality.

The nuance is that how we decide develops into a cultural norm: people watch how decisions get made, learn that behavior by osmosis, and replicate whatever your decision-making culture is.

For example, is it OK in your organization to:

  • Make decisions without formal authority?
  • Change a decision after it’s been made? After the deadline?
  • Leave a decision-making meeting without a decision getting made?
  • Have a more junior person be the decision-making in a meeting with someone more senior?
  • Make a decision that is not documented?
  • Make a decision that doesn’t turn into action?
  • Be unclear who the decision-maker is on a given topic?
  • Have one decision-maker?
  • Have many decision-makers?

While there’s no right answer to any of these questions, my view is that organizational growth creates complexity, and complexity slows things down and allows people to hide.

That’s why most of the time, most organizations would benefit from faster decisions being made by fewer people who take more ownership around being “the decider.”

One helpful way to jumpstart these conversations is by starting to frame decisions as either Type 1 (irreversible, make them very deliberately) or Type 2 (reversible, prioritize speed). You’ll quickly discover that most decisions are Type 2, and that just might give you the freedom to move faster on them.

One final thought: one of the easiest ways to lead, no matter where you sit in an organization, is by choosing, today, to make more decisions without triple-checking if it’s OK. The worst thing that will happen is that you’ll discover that deciding really isn’t allowed (which is important information). The best thing is that more people will start turning to you to decide more things, because you had the courage to step up in the first place.

Crisis Speed

There was a moment, not long after we incorporated 60 Decibels, when I was sitting in the office with my head of operations. We had to decide which of a number of office spaces we had seen was right for us, and what lease to sign.  We discussed it for about five minutes, agreed what we wanted to do…and then we both just stopped for a beat.

Both of us paused because it felt like we needed to check with someone else, to get an additional approval, to run it up the flagpole.

But in a startup, blessedly, there is no flagpole.

Both of us got a bit giddy as we realized it was just up to us. When the surrounding silence made this abundantly clear, we confirmed our decision and moved on. That was the first of a thousand small decisions we made quickly.

She and I had both spent our careers in bigger organizations. We’d learned about things going slowly. It had been, slowly and surely, pounded in to us.

Of course things change in moments of crisis–like what we’re living through right now. When a crisis hits, we all move faster, because what’s happening externally is so big and so universally understood that no one will punish us for choosing to act.

The question that presents itself is: why only in a crisis?

One of the many things we are all learning is that we can up our game when we have to: we can make important decisions and own the consequences.

The people whose job it is to make sure everything is just right have other things to worry about right now. Or they’ve consciously changed their standard, tilting far in favor of action and away from methodically checking off all the boxes.

This has happened because we all understand the cost of inaction in a crisis.

What we shouldn’t forget, not just today but also in a calmer tomorrow, is that the cost of inaction is always high.

Many of us have learned that we can’t get blamed for doing nothing. But the much more important lesson is that inaction and passing the buck are nearly always the most expensive thing–not just because of the things we don’t get done, but because of the culture we build and the lessons we teach our best people:

That’s it’s not really up to them to decide.

That they’re not really on the hook.

That we don’t, when you boil it all down, trust them to act in our best interest.

What could be more damaging to the cultures we aim to build?

That’s me

The first time it happened, I was 25 years old and working in Spain on a consulting project for a big Portuguese telecom company.

I was on a small project team responsible for a pile of data analysis that would drive the main project recommendations, and we were nearing a final deadline. The analysis, it turned out, was way over my head. And yet, as I looked around the team and our small office for someone to tell me how to go about it, I had this sinking feeling that the person who knew best what to do was me.

It was terrifying.

Partially the fear came from objectively not knowing enough. I had neither the analytical chops to know how to proceed nor the network of relationships to quickly find someone who could help in time. And I was sure that our firm was getting paid far too much to make recommendations based on what I knew.

So while that moment, stemming from poor planning and preparation, is something to avoid, getting to have that feeling was priceless.

I still remember the quiet, mortifying stillness of, “It’s up to me.”

What an important feeling to be able to identify, because once you’ve felt it you can’t unfeel it, and then you can notice that feeling and notice how much easier it is to kick a decision somewhere – up, down, sideways – to gather more information or maybe to put off deciding entirely.

We kick this habit like any other, with both discipline and nuance.

If you want to learn to swim better, or hit a ball better, or do a yoga pose better, you start with the big muscle groups and body angles and work your way towards subtler adjustments. Just so in the workplace: you begin by making calls in the big, obvious moments where you’ve got no choice but to decide; and you work your way through to smaller moments of stalling, hesitation, and the magical sleight of hand we all engage in to open up “outs” in case things turn out wrong.

It is so much easier to avoid responsibility and future blame.  And it is so much more important to practice putting ourselves on the hook, to practice being the kind of person who makes calls, to practice stepping in to uncertainty.

Step up. Decide. Then make it great.

The person we’re waiting for? That’s you.

That’s not what I’d do

You have two options when you hear this from someone you like and respect.

Either you decide that their wisdom, experience and perspective bring something to the decision that you didn’t see, and they are right.

Or you decide that there are things you know that they don’t know, things you can see that they cannot, and that even though it feels like 9 times out 10 you’d want to follow their advice, this time you won’t.

Either way, your job at this point is to hear the advice, process it, make adjustments, and take action with conviction. Getting stuck in between what both of you thought is almost never right, and moving forward tepidly is the worst outcome of all.

Six months later

When I was in business school, private equity was all the rage. I’d never been an investment banker, and I didn’t even really understand what private equity was, but I did throw my hat into the ring for a few private equity jobs.

The notion of actually getting any of these jobs filled me with dread. I had no passion for that work, and I only managed to land interviews with lesser-known firms where the people I met seemed to truly dislike their jobs and the lives they’d signed up for for the next 5-10 years. I vividly remember the pit I’d get in my stomach waiting for these firms’ final decisions – fearing I might actually get one of the jobs I’d applied for.

When I did get a couple of those job offers, I remember discussing them with classmates who said I had no choice but to take them. Objectively I was not qualified, yet I’d managed to get my foot in the door. I should take the job to learn the ropes, as a stepping stone to the next one and the next one and… My friends essentially rolled their eyes at me for even considering turning the jobs down.

One person, not a classmate, shared a different perspective. He said, “six months from now, all of these people who are telling you what to do, all of these people whose approval feels really important right now, they’ll all be gone. Six months from now it will just be you sitting at that desk at whatever hour of the day. Not them, you. Think of how you’ll feel six months from now when you’re the one doing the job. That will tell you what you should do.”

This isn’t a post about following our passions. Even the chance to follow a true passion only comes up once in a while – most of the time we don’t know what our passions are or we don’t have the skills, the perspective or the wisdom to really make the dent we dream of making in the universe.

But we do, each and every day, and especially when we are at real junctures in our lives, have the opportunity to understand the choices we make. They are our choices, and the minute we own them is the minute we understand who it is who is walking our path.

It is only us.