My most astute, long-time readers will recall that I’ve shared in the past the amazing story of Waqas Ali and Sidra Qasim, the Pakistani co-founders of Markhor (originally Hometown) and now co-founders of Atoms. Waqas and Sidra are living the long, hard road to overnight success.
And now, after having put on my first pair of Atoms, I think they just might have created a whole new category of shoes.
To be clear, I don’t have a particularly well-developed shoe or fashion vocabulary, nor am I young or hip enough to do a proper unboxing, so you’ll have to cut me a little slack here.
The short version of the story is: I put the Atoms on this morning, and I don’t want to take them off. Not tonight, not tomorrow. I just want to keep wearing them because they feel so darn good. And I’m already getting compliments on them.
They are a wild combination of just firm enough to feel like real shoes, just flexible enough to give me feel of the ground, and they have what I can only describe as a “squishy” feel under my feet that makes me feel like I’m being pampered. I have wide feet and most shoes are uncomfortable, but these are luxurious. I also love the mesh top, the same that my beloved, travel-essential and worn-down Nike Free 4.0 Flyknits have.
And, as an unexpected bonus, the shoes come in quarter sizes. Plus, when you buy them, you can mix and match each individual shoe to get a perfect fit–they send you multiple pairs and you keep the two (one left, one right) that fit best. If you’re one of the many people whose feet aren’t the same size, or if you’re fit-challenged for any other reason, this makes a big difference. Plus, since Allbirds only come in whole sizes, this could convert a lot of people.
And don’t take my word for it, here’s what TechCrunch has to say:
Step aside, Allbirds. Atoms come in quarter-sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last two months wearing Atoms every day. They’re the first sneaker classy-looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours.
I guess this all explains why more than 4,000 people have signed up to be on the Atoms waitlist before the public launch. You might want to sign up too.