Think about your experience reading the newspaper: on most topics, the quality of the journalism, the insights and the perspective hit the bar for you. That’s why you read, after all.
Except in the rare cases when there’s an article about your area of expertise. Then the Emperor has no clothes. You can see where all the shortcuts and generalizations are, all the misses that the journalist made, the questionable choices on expert sources.
But does that stop you from reading the newspaper? Of course it doesn’t.
In a discussion group that I’m part of, one member suggested that this is how we should think about AI: it’s not perfect, but it is so good so often, that we shouldn’t let that 10% of time where we can see the flaws keep us from using the tool (read: keep us from reading the newspaper).
If you’re still stuck on this side of the fence, it might help to personify your AI a bit—meaning, move from “I’m going to use ChatGPT/Claude/Perplexity etc.” for this task to “I have access to a 90% expert across any topic I can think of.”
I’ve already shared my ongoing use of ChatGPT as a physical therapist, which is still my favorite use case.
This weekend, I used ChatGPT as an Apple Genius Bar Employee—because making an appointment at, and going to, the Apple Genius Bar is a hassle.
I had an old, powerful Mac that my son had used, and I wanted to wipe it clean. It was not playing along.
First, my son had partitioned the hard drive, so that created a series of problems. Then the Operating System refused to update—it took 6 different attempts at that problem to get it solved. Then, with a new OS installed, iCloud login wasn’t working (because the laptop is for my daughter, and age restrictions with Family Sharing didn’t allow her to log out). Etc, etc, etc. until I solved the problem a few hours later. All of this with ChatGPT calmly troubleshooting with me, providing a series of options, being endlessly patient when I asked new questions or corrected it. I’m positive I would have failed at this task a year ago with just Google search.
The laptop is beside the point (especially because, once I’d solved the problem, we discovered that the battery life was terrible….argh). The point is to think about what it means to have access to this kind of expertise: the best gardener, the best physical therapist, the best coding instructor, the best brainstorming partner.
Better yet, that expertise doesn’t have to be generic (though the generic is pretty amazing). Seth Godin has created a series of personas on Claude, each of which has been taught to respond like some of the greatest thinkers and doers of all time.
So if you have a question for Charles Darwin, Fredrick Douglas, Stephen Pressfield, Seth Godin, Zig Ziglar, Annie Duke, Carol Dweck, Clayton Christensen, David Allen, Mahatma Gandhi, Kevin Kelly, Marcus Aurelius, Simone Biles, Tim Ferris, Sun Tzu, Pema Chodron, or 36 other world-shakers, the answers are at your fingertips.
Try spending a week carrying around the idea, “I have access to a 90% expert on any topic in the world.”
Choose to act on that idea by consulting that expert on a real problem you’re facing.
I promise you you’ll get great (but not perfect) answers fast, in ways that might just blow your mind.


