Short-term brain, Wellness brain

“What do you do to preserve your sense of wellness?”

I was recently asked this question as the prompt to a breakout I was a part of, and I gave an answer that I found surprising:

“Ignore my short-term brain.”

Things my short-term brain regularly tells me:

  • I don’t want to walk the dog for 40 minutes each and every morning, no matter the weather;
  • 4 out of 5 days, I’m not ‘in the mood’ to work out, and I should skip it;
  • I have a bit more work to do, I probably don’t have time to sit down with my family for dinner tonight;
  • To really unwind, I need to watch a TV show after my kids go to bed;
  • I should eat dessert, or fried food, first.

And yet:

  • 9 out of 10 times I finish that morning walk feeling more grounded and clearer;
  • 4 out of 5 times the workout was a great idea;
  • Work will never end, and dinnertime is the fabric of family life;
  • I need a good nights’ sleep more than I need ‘down time,’ and for that I need to go to sleep earlier than feels right and to wind down slowly;
  • I should eat more colorful vegetables.

I don’t have a perfect definition of wellness, but I associate it with words like “groundedness,” “spaciousness,” “connection,” and “self-care,” and with time in nature, with family and friends, and asleep.

These last two years at home have given me more time, and my need to break up the endless expanse of the sameness of this time led me to impose structure on my days and weeks.

By ritualizing activities that refill my stores of wellness, my job, most days, is to keep to these structures. This, in turn, requires habitually ignoring what my short-term brain says it wants to do.

To be honest, this is harder than it sounds: it requires a certain amount of discipline, and a good degree of grooving of my habits.

Plus, occasionally I throw everything out the window to binge on a new TV show…even if I quickly regret that the next morning.

Marinating

A little while back, a dinner I made was a bust.

It was a steak taco that required marinating meat for “2 to 24 hours.” With only 2 hours of marinating, the meat barely had any flavor.

Fortunately, I learned my lesson, and marinated overnight the next time around.

You can see the punchline easily enough.

The harder question is: what parts of our work (and home) life are like marinating?

Where will doing the same activity sooner create 10 times the yield?

Things like:

  • First drafts
  • A half hour with a pen and a blank piece of paper jotting down first thoughts about a thorny problem
  • Reading together at bedtime
  • Feedback given right after something happened
  • Coaching
  • Problem-defining (versus problem-solving)

Often, we find ourselves stuck in a vain search for more time, when we don’t need more time at all.

We need time well spent, invested early, so that the seeds we plant have time to grow.

The Invisible Fence

We have an invisible fence set up around our yard for our dog. To mark it, we’ve put up little white flags and taught her not to cross them. Since we live on a busy street, it’s doubly important that my dog understands and respects these boundaries.

Of course, she needs to get out of the yard a few times a day for her walks. Any time I walk her, the first thing I do is take off her Invisible Fence collar. This means she could easily cross the line without our help.

But, because she’s a dog and I want to keep things simple for her, I never walk her across the line. Instead, for each and every walk, I carry her across the line.

It’s quite a sight, me or a family member lifting up our long-legged, muscly, 55-pound dog to cross a line that won’t shock her because she’s not wearing her Invisible Fence collar.

The message: it’s only safe to cross the line when in our arms.

Now, my elaborate charade exists because she’s a dog and I can’t explain the whole fence / safety / car situation in another way that she can understand.

But charades exist all around us: elaborate dances designed to reinforce boundaries and to create the mirage that we must rely on certain people to cross them.

I’m confident that my charade is keeping my dog safe. And other charades may be equally well-intentioned.

But, most of the time, these rituals get so grooved that everyone involved forgets where and why they began, and loses sight of whether they’re real or imagined.

Often, the first step to breaking through is seeing clearly: we’re being kept in by story told by others, one that we’ve repeated to ourselves enough times that it’s indistinguishable from reality.

 

 

 

Can the Farmer Who Grew My Coffee Put Food on the Table?

You’d think, in 2022, that the answer to this question would be simple enough to discover, but it’s not.

Most labels on the food we buy—coffee, chocolate, fruits & vegetables—focus on environmental practices. They ignore the well-being of the more than 1 billion farmers who put food on OUR tables.

This is why, even if I’m paying $20 a pound for coffee, I still have no idea if the farmer who cultivated and picked my coffee can put food on HIS table.

That might be surprising. Shouldn’t someone have figured this out by now?

Unfortunately, we’re stuck with a food labeling system that prioritizes  farming practices (“is the fertilizer organic?”) over farmers (“how much of my $20/pound actually goes to the farmer, and is it enough?”)

The good news, you might think, is that ESG (“Environment, Social and Governance”) is coming to the rescue. After all, capital invested in ESG increased 10-fold from 2018 to 2020. Bloomberg estimates it could be a $54 trillion market — 1/3 of all capital invested globally — by 2025. Surely this means that the market is coming to the rescue to solve this massive inequity.

Not so fast. As my colleagues and I shared in an article we published last week in Stanford Social Innovation Review, there are two massive problems with ESG. These problems could undercut everything good that might have come from this movement:

  1. If it doesn’t matter to shareholders, it doesn’t matter. Standards bodies have agreed that the only things that are relevant to rating the ESG performance of a company are things that affect returns to shareholders.
  2. We should probably call it “EG investing,” because the S doesn’t exist. That’s very bad news for farmers, for employees, for communities.

If it doesn’t matter to shareholders, it doesn’t matter.

This is by far the most surprising thing about how ESG has been defined.

You’d think the notion was: “environment, social and governance factors are inherently important. That’s what makes this different!”

But instead it is: “we’ll figure out which of these things might impact shareholder return and report on those only. Nothing else matters.”

The impact of this decision is that, as we say in our article:

“…there are many companies that are mistreating workers and worsening health outcomes—doing obvious harm to society by improving their bottom line—while still garnering top ESG ratings. How else could one explain the fact that British American Tobacco has been part of the Dow Jones Sustainability Index for the past 20 years, garnering top scores along the way.”

This is the core of the ESG mirage as it exists today.

We should probably call it “EG investing,” because the S doesn’t exist.

My hope is that this is a function of time. The initial thrust of EG investing was the Environment, so that’s where we started. Corporate Governance, which is relatively easy to define and quantify, can come along for the ride.

But if we don’t make a fuss about the missing S, it will never get a seat at the table.

And this is not a small technicality.

Two billion or more people grow the food we eat, produce the clothes we wear, assemble the electronics that power our lives.

And, a generational shift is taking place in how we think about investment capital.

Yet this shift, from day 1, is largely ignoring the well-being of these 2 billion people.

That is one of the biggest missed opportunities the world has ever seen.

We propose a number of ways to fix this in our article, perhaps the simplest one is this:

We should return to having separate categories and frameworks for E, S, and G. Currently, companies focused on E or G but neutral or even negative on S can get a high aggregate ESG rating. This incorrectly implies that they perform well on all three. Separate rankings on environmental, social, and governance factors should be clearly distinguished so that both companies and investment funds could be selected and evaluated based on their performance on individual dimensions.

This way, at least, we can avoid the biggest risk of all: the illusion that we are solving a problem, instead of just papering it over.

Coming Back to Our Farmer

The first step to addressing any problem is to see the problem clearly.

The second is to gather the data you need to start fixing the problem.

My company, 60 Decibels, is working to do just this. We want to make it as easy as possible to collect, understand, and compare data on farmer well-being, and then make these data as transparent as possible for consumers.

If this might interest you or someone you know, here are two ways you can help:

  1. If you know of specific, progressive companies that are treating farmers well and need better data to tell that story, please let me know, please email me to let me know, I’d love to talk to them.
  2. If you have ideas about how to raise awareness, to consumers, about the importance of this issue and the need for more transparency, I’d also love to hear about that.

By now we’ve all learned about the interconnectedness of our world: our health, our supply chains, our markets, are all deeply intertwined.

Imagine if we could, bit by bit, find the leverage points that would shift how these markets work and, in so doing, unleash more prosperity and well-being for billions of people around the world.

That’s what I’m working towards, and I’d love your ideas about how to make that happen.

 

 

 

Seeing the Problem Clearly

We waste a lot of time because we misunderstand the problem.

Our poor diagnosis leads to the wrong mental models. We then waste energy focused on addressing things that aren’t really a priority.

Worse, we incorrectly assume that “correct diagnosis” is binary: either we see things the wrong way or the right way.

In reality, we don’t flip from not seeing to seeing.

Rather, we have a first glimpse of true understanding, and we sharpen what we see over time.

If, tomorrow, you finally figure out what the problem is, in your enthusiasm you might rush to turn that eureka moment into a plan for action.

Let me suggest, instead, spending some time sitting with your new understanding.

Keep doing things the way you’ve been doing, while all the while keeping your hypothesis about what needs to change in the back of your mind.

Letting this gap persist—the gap between today’s practice and your (new) view of what things should look like tomorrow—will automatically force your diagnosis to sharpen. As your understanding deepens, you will have:

  1. A more complete understanding of what you need to do differently
  2. Much more conviction behind starting down that new path

The clarity of understanding will itself be hugely valuable.

The strength of your conviction will make it much more likely that you’ll successfully lead those around you to rally around the changes you want to make.