This may seem far afield to some, but I really believe we need to think broadly about “marketing” and, really, about storytelling.
A classmate of mine from business school, Tom Fishburne, just came out with a fun cartoon book called “This One Time at Brand Camp.” Think of it as Dilbert for marketers. Also, for anyone who has never worked in Corporate America, it’s a great inside view of how decisions really get made, which I think is insightful for understanding the inner workings of large corporations .
Lately I’ve particularly enjoyed Tom’s cartoons about eco and sustainability as they really capture the cynical, greenwashing mentality that’s become increasingly common for what seems like every product under the sun.
Enjoy.
